Dollar General Literacy Foundation Launches Third Annual The Yellow Glasses Project

July 18, 2022

Newly-Designed Glasses Support Literacy to Build Brighter Futures

The Dollar General Literacy Foundation is thrilled to launch the third annual The Yellow Glasses Project. While supplies last, customers can purchase a newly-designed pair of Yellow Glasses for $2 each to support local literacy and education initiatives at more than 18,000 Dollar General stores in 47 states. Each Yellow Glasses purchase provides 100 percent of the proceeds directly to the Dollar General Literacy Foundation.
The Yellow Glasses Project is a program of the Dollar General Literacy Foundation. It is an aimed at reframing the discussion of literacy and shining a light on how literacy has the ability to open doorways to new opportunities.
Dollar General shoppers are encouraged to help ‘shine the light on literacy’ by posting photos of themselves sporting their Yellow Glasses, tagging @TheYellowGlassesProject on FacebookInstagram and @DGYellowGlasses on Twitter, and by utilizing the hashtags #TheYellowGlassesProject and #ShineBrighter in their posts. Additionally, The Yellow Glasses Project social media accounts plan to conduct multiple giveaways to further generate awareness of the campaign’s mission.

“The Dollar General Literacy Foundation created The Yellow Glasses Project to further shine a light on literacy’s powerful impact on building bright futures,” shared Denine Torr, executive director of the Dollar General Literacy Foundation. “The Yellow Glasses are a vibrant, iconic symbol of the empowering work provided by the Dollar General Literacy Foundation, schools, libraries and nonprofit organizations across the country.  In its first two years, the campaign has raised more than $1 million to help support programs that advance literacy instruction in classrooms across the country.”
Dollar General gives its customers more than everyday low prices on merchandise as part of its mission of Serving Others.  The Company is deeply involved in the communities it serves and is an ardent supporter of literacy and education through the Dollar General Literacy Foundation. The Foundation awards grants each year to nonprofit organizations, schools and libraries within a 15-mile radius of a Dollar General store or distribution center to support adult, family, summer and youth literacy programs. Since its inception in 1993, the DGLF has awarded more than $216 million in grants to nonprofit organizations, helping more than 15.4 million individuals take their first steps toward literacy or continued education.  For more information about the Dollar General Literacy Foundation and its grant programs, visit
For more information and updates on The Yellow Glasses Project, please visit

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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