Winter Makeup Guide with Believe Beauty

January 14, 2020

Become inspired by the changing seasons with a winter makeup look the carries the chill factor. From cool blues and purples to warm browns and reds, winter is a great time to update your makeup look or try new colors. Below are a few ideas to inspire your winter makeup mood with Believe Beauty,  a comprehensive makeup line with nearly 150 products all priced under $5. For more beauty guides, check out the Dollar General YouTube page.

Pretty and Primed Hydrating Primer - $5

Cold winter months can dry out your skin and make it difficult to create a flawless finish when applying concealer or foundation. This non greasy, lightweight formula glides on effortlessly to create the perfect canvas for a perfect makeup application while restoring moisture back into the skin. For best results, apply small amount of primer with fingers or beauty sponge all over your face before applying foundation, concealer or powders.

High Drama Fiber Mascara in Brown - $4.50

Create some drama this winter – on your lashes, of course! This fiber mascara delivers an instant fullness creating a false lash effect. A fiber brush designed to lengthen, while adding volume for a dramatic, show-stopping effect. Pair with a simple bold lip color, like Believe Beauty Satin Crush Lipstick in Vintage Romance, for an effortless look.

Satin Crush Lipstick - Plum Royal - $4

This plum lipstick works on many skin tones and can be a staple beauty look for the cooler seasons. Create the perfect lip for everyday wear with one swipe color and buttery smooth texture. Pair with lightweight, minimal makeup or give it edge with a fierce swipe of winged eyeliner. To keep from smudging, line lips with an equally deep tone like Believe Beauty Long Lasting Lip Liner in Intense Rouge.

Believe Beauty Metallic Liquid Liner - Midnight Jaguar

Create a striking look with Believe Beauty Metallic Liquid Liner in Midnight Jaguar. This metallic liner is perfect for a night on the town or evening event. The felt tip allows for an effortless and precise application across the lash line to create a variety of looks.

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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