What's New at DG

May 19, 2021
DG continually strives to help make our customers’ shopping experience relevant and meaningful. Whether it’s exclusives from some of America’s favorite national name brands or new, high-quality private brands, DG knows  our customers trust us to help save on the essentials and the items they want.

We’ve recently added some exciting new products to our store shelves and are excited for customers to see during their next visit to their local DG. 

NTENSE Energy Drinks

Dollar General is excited to announce the addition of NTENSE Energy Drinks!  Now available in all 17,000+ DG stores across the 46 states the company serves, NTENSE Energy Drinks are priced at only $1 per 16 oz. can and offers four flavors including Berry Voltage, Power Punch, Electric Citrus and a low-calorie Berry Punch option with only 25 calories.

NTENSE Energy Drinks feature 160 mg of caffeine and contain Ginseng, Guarana and Taurine, as well as Vitamins B-6 and B-12.
COVERGIRL Simply Ageless and Perfect Point

Discover a new makeup look with two new COVERGIRL products at DG including COVERGIRL Simply Ageless Anti-Aging Foundation and Perfect Point Liquid Liner. COVERGIRL Simply Ageless helps to reduce the look of wrinkles for a smoother, more youthful appearance. Available only at DG and for $8, this liquid foundation comes in 12 shades to help even skin tone and blur the appearance of dark circles.

Create a bold eye look with COVERGIRL Perfect Point Liquid Liner! COVERGIRL Perfect Point Liquid Liner features an easy-glide, precise felt tip to help create fine to thick lines that go on smoothly without tugging, smudging, fading or flaking. This liquid eyeliner has saturated, even color and a quick-dry application for a flawless, matte finish every time. Suitable for sensitive eyes, this highly pigmented liquid eyeliner has a gentle formula that lasts for 12 hours and is priced at $6.

Plus, COVERGIRL products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals.

Schwarzkopf göt2b Metallics Blue Charcoal

Start summer off with a new exciting Metallics permanent color from Schwarzkopf göt2b®! Available only at DG, Schwarzkopf göt2b®’s Metallics Blue Charcoal™ offers a multidimensional, radiant look to help hair shine in the new season. This permanent color works on all hair types and is available to purchase for $10.

Lay’s® Nashville Hot Chicken

Take a bite of Music City with the spicy kick of Lay’s® Nashville Hot Chicken chips available only at select Dollar General locations. With flavor hints of cayenne pepper, paprika and, of course, the savory taste of fried chicken, this chip brings a taste of the iconic Nashville, Tennessee staple straight to customers. Lay’s® Nashville Hot Chicken is available at select DGs for $3 or 2/$5 in a 7.75 ounce bag.

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at DollarGeneral.com.

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