***DG STORY***

Update the Beauty Cabinet with Dollar General

August 21, 2019


With the recent launch of the new, exclusive Believe Beauty line available only at Dollar General, there are many ideas for discovering wallet-friendly ways to update the beauty cabinet. Whether you are looking to cut your beauty routine in half or add warm hues, the start of a new season can be a great time to adopt a new beauty addition or change to your routine. Head out the door in minutes by keeping your routine under five items with all products priced at under $5 while still looking effortlessly polished.

To help keep your beauty routine minimal, we’ve compiled our top five items to consider adding to your fall beauty routine:

Believe Beauty Matte Blur Loose Powder ($5)


This lightweight, loose powder is easy to apply and can blend for an effortless look. The loose powder can help to reduce shine, blur imperfections and set makeup for a natural look. Use with the Believe Beauty Powder Brush for a look that may last!

Believe Beauty Born To Blush ($4.75)


If you’re missing the sun-kissed summer look on your cheeks, consider adding Believe Beauty Born To Blush to your makeup routine. The long-wearing, sheer powder blush comes in a buildable formula that can help to provide a pop of natural-looking cheek color for all skin tones.

Believe Beauty In The Tropics Bronzing Powder ($5)


Get a summer glow this fall with a bronzing powder that provides an instant bronzed complexion. With a soft satin finish, this provide can be a lightweight addition to any beauty routine. The smooth texture can help to create all-over warmth and definition to your skin that may give a glow like you just returned from vacation.

Believe Beauty Eyeshadow Palette in Nearly Nude ($5)


Give your eyes the fall treatment with the Nearly Nude eyeshadow palette from Believe Beauty. Curated to feature six highly pigmented mattes, striking shimmers and metallics, the palette provides warm tones that may go perfectly with the changing season. Whether day or night, the collection provides versatile hues and a smooth and blendable texture.

Believe Beauty Satin Crush Lipstick in Plum Royal or Moroccan Spice ($4)


Head to your local Dollar General to discover the perfect warm tones for fall like Plum Royal or Moroccan Spice. Consider pairing with mascara for an easy day look or dress it up for a night out by combining with the Believe Beauty Eyeshadow Palette in Nearly Nude for a bold look. This lipstick provides a buttery smooth texture that can make it the perfect choice for everyday wear. 

Get everything for an inspired fall-approved makeup look with Believe Beauty look for less than $25 at one of more than 15,500 Dollar General locations. To find a store near you, head to our store locator here.

To discover additional savings, consider signing up for Dollar General’s Digital Coupon Program that help provide customers with an easy-to-use platform and digital coupons.  Sign up today by clicking here, by visiting www.dollargeneral.com/coupons or accessing coupons on the Dollar General mobile app. Customers can load coupons to the account and redeem at check out during their next visit!

About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers for 80 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Dollar General operated 15,836 stores in 44 states as of August 2, 2019. In addition to high-quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg's, General Mills, and PepsiCo. Learn more about Dollar General at www.dollargeneral.com.

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