pOpshelf Celebrates First Birthday with The Confetti Foundation

November 05, 2021
pOpshelf Birthday

pOpshelf first opened its doors in fall 2020 at two new stores in the Nashville, Tennessee area to offer a fun, affordable and stress-free shopping experience.  One year later, pOpshelf is celebrating its first anniversary by extending its signature surprise and delight to others.
“During the past year, we have been thrilled to open new stores and bring the fun, joyful and differentiated shopping experience to customers, and we are humbled by the warm welcome we have received in each community we serve,” said Matt Frame, pOpshelf’s director of store operations. “We look forward to continuing our meaningful partnership with The Confetti Foundation, helping celebrate children’s birthdays, including a special celebration in conjunction with our anniversary.”
Jhocelyn V. celebrating her birthdayFor pOpshelf’s first birthday, the Company and The Confetti Foundation partnered with Tri Star Children’s Hospital in Nashville, Tennessee to create a big birthday surprise for Jhocelyn V. of Nashville. She celebrated her eighth birthday at the hospital and was surprised with lots of gifts and party swag including an iPad, art supplies, balloons, streamers and more, bringing smiles to her and her mother on Jhocelyn’s birthday.
pOpshelf’s partnership with The Confetti Foundation reflects the company’s commitment to serving communities it calls home. Since last fall, pOpshelf and The Confetti Foundation’s partnership has provided more than 1,700 children’s birthday parties to children who spend their birthday in a hospital, pediatric oncology clinic or hospice facility.
“Joy and delight are at the heart of the pOpshelf experience. What better way to bring joy and special memories to others than birthday celebrations,” said Denine Torr, vice president of corporate social responsibility at Dollar General. “We are proud to partner with The Confetti Foundation to provide birthday parties to children in hospitals, pediatric oncology clinics or hospice facilities. We hope these celebrations bring a welcome distraction, positive memories and normalcy during a difficult time.”
About pOpshelf
pOpshelf currently has stores in Tennessee, Georgia, North Carolina, South Carolina and Alabama with the first Florida location under construction. The Company expects to operate up to 50 pOpshelf locations and 25 store-within-a-store combination stores with DG Markets in various markets by January 2022. A full list of open pOpshelf stores is available at www.popshelf.com/stores.
pOpshelf stores are approximately 9,000 square feet each and offer a continually-refreshed selection of on-trend seasonal and home décor, health and beauty must-haves, home cleaning supplies, party goods, entertaining needs, toys, electronics, specialty foods and more.
Each pOpshelf store also creates up to 15 new jobs, employing team members passionate about helping customers enjoy a guilt-free shopping experience. pOpshelf team members also have the opportunity to join an invigorating retail environment that brings to life the new brand’s mission of making shopping exciting and fun for everyday purchases and unique finds.
Learn more about pOpshelf here or contact pr@popshelf.com for more information.  Photographs to supplement a story are also available online at https://newscenter.dollargeneral.com/popshelf/.
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About pOpshelf
pOpshelf’s mission is to make every day special by providing shoppers a stress-free shopping destination for everyday items and those special things that make living better. With most items priced under $5, in addition to a complement of extreme value items priced above $5, we make it easy for our customers to stay within their budget while treating themselves at the same time! pOpshelf offers a fun, on-trend and rotating selection of seasonal, houseware, home décor, health and beauty products, home cleaning supplies and paper products and party goods in addition to candy & snacks, toys, games and electronics, among other items. 

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at DollarGeneral.com.



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