How We Serve Others: Championing Diversity, Equity and Inclusion


At Dollar General, we believe in respecting the dignity and differences of others, as well as celebrating success and recognizing the contribution of others through our mission of Serving Others. We celebrate these two core values every day and especially reflect on and honor their importance during Celebrate Diversity Month in April.

Throughout our organization, from stores and distribution centers to our transportation teams and corporate offices, at Dollar General, we strive to create an environment where all employees feel respected, safe to speak up and empowered to grow. Ultimately, these cornerstones help to fuel motivation at work, support our customers and communities and build a sense of belonging. We further elevate this commitment through one of our key operating priorities to invest in our diverse teams through development, empowerment, and inclusion.

“Whether it is supporting programs that address the challenges of underserved communities or working to ensure that every DG employee has the opportunity to feel heard and seen, the scope of DG’s efforts reflects the important role we play in creating and maintaining a more diverse, inclusive and just society,” said Dr. Johné Battle, Dollar General’s vice president of diversity and inclusion. “DG plays a critical role in the lives of individuals with diverse identities and stories with more than 157,000 employees and a store presence spanning 46 states. Our mission and core values cornerstones to our culture and operations, and will continue to work toward a world that reflects those principles and ensuring they are evident in all we do.”
Through the following efforts, among others, we demonstrate how we put words into action:

Employee Support
DG currently has five Employee Resource Groups (ERGs). Each group is organized around a chosen commonality and works to leverage differences, support belonging, promote awareness and build a more inclusive culture consistent with DG’s mission and core values. Whether it is in stores, near our Store Support Center or our 28 traditional and DG Fresh distribution centers, DG’s ERGs also focus on cultivating a stronger tie to the communities in which our employees live and serve.  

Furthermore, to support a culture that respects the dignity and celebrates the differences of our employees and communities, DG has participated or led the following events in recent years:

Racial Justice and Education
As part of our continued focus on diversity and inclusion in the communities we serve, we are proud to invest in community programs and extend help and hope to groups that are working to accelerate racial justice.  In 2020, Dollar General and the Dollar General Literacy Foundation announced a $5 million racial justice and education commitment that includes the following three initial grant recipients: INROADS, Equal Justice Initiative and Operation HOPE.  DG and the Dollar General Literacy Foundation plan to announce additional grant recipients in 2021.

Dollar General remains committed to listening to our customers, employees and communities to remain stewards of and allies in fostering an inclusive environment. We believe in embracing diverse perspectives, opinions, backgrounds and experiences that reinforce our core values and strengthens our ability to equally serve our employees, customers and communities. To that end, we created an Allyship Guide as a tool to assist with advocating for equity on our teams and in our communities and to promote relationship building based on trust, consistency and accountability.

Diverse and Innovative Vendors
In 2020, Dollar General held its second Innovation and Supplier Diversity Summit, inviting  companies holding a wide variety of diversity certifications (including those listed below) that have not sold products to the Company within the past 18 months with an opportunity to meet with merchandise buyers and category managers. 

Diversity Certifications  
  • Women Business Enterprise (WBE)
  • Women Owned Small Business (WOSB)
  • Ethnic Minority Owned- NMSDC Certified
  • State Certified Minority Owned
  • Veteran Owned- NaVOBA
  • Service-Disabled Veteran Owned- VA Confirmed
  • Disability- Owned Business Enterprise (DOBE) Certification
  • Disadvantaged Business Enterprise- Government Certified
  • Small Disadvantaged Business- Government Certified
  • Gay, Lesbian, Bi-Sexual or Transgender Owned- NGLCC Certified
  • Small Business Certified- SBA(8)A Certified
  • WBENC Certified

Our Supplier and Diversity Innovation Summit also allows us the opportunity to engage with potential new vendors as part of our ongoing efforts to provide relevant products to our diverse consumer base. To learn more about becoming a Dollar General vendor, please click here.


Dollar General continuously strives to integrate diversity, inclusion and equity into all areas of business because we believe a diverse workforce and an inclusive, equitable environment not only contributes to and helps sustain positive business results and growth, it is also key to our future success.

To learn more about the Company’s Diversity and Inclusion efforts, please click here.