That’s what Dollar General delivered to three school principals over the past week in Alabama and Nebraska as part of its Reading Revolution program and its ongoing commitment to literacy and education through its mission of Serving Others.
Talladega, Alabama
“I am an advocate of providing students with the all of the tools necessary to improve their education and helping them become more confident,” said Earnhardt Jr., NASCAR’s 13-time Most Popular Driver and owner of JR Motorsports. “It is an honor to be part of the celebration today with the students and staff at Stemley Road Elementary School thanks to Unilever and their partnership with Dollar General.”
Tecumseh, Nebraska

Kris and Sandy had so much fun presenting the check that they walked across campus to Johnson County Central High School and did it all over again, providing Johnson County Central High School principal Rick Lester with another check for $25,000!

These donations are part of Dollar General’s Reading Revolution program, which aims to enhance students’ reading and literacy programs. School administrators may use the Reading Revolution funds at their discretion to best achieve this goal by purchasing books, technology programs, computers and/or other educational supplies or resources.
Since its inception in 2013, the program has provided more than $2.2 million to more than 50 schools. Schools were chosen because of strong community contributions to the Dollar General Literacy Foundation through the Cash Cube program available in Dollar General stores. Dollar General plans to make donations to additional schools through its Reading Revolution program in various locations where it has a strong presence.
Dollar General’s commitment to literacy and education is rooted through the Dollar General Literacy Foundation and the company’s co-founder, J.L. Turner. Turner had a third-grade education and was functionally illiterate after dropping out of school to support his family. His grandson and former CEO, Cal Turner, Jr., founded the Dollar General Literacy Foundation in 1993. Since its inception 23 years ago, the Dollar General Literacy Foundation has awarded more than $127 million in grants to nonprofit organizations, helping more than 7.9 million individuals take their first steps toward literacy or continued education.