Dollar General Internal Officer Promotions

March 30, 2021

Promotions illustrate Company’s operating priority of “Investing in Our Diverse Teams through Development, Empowerment and Inclusion"

Internal Officer Promotions

At Dollar General, talented leaders are empowered and developed by creating paths for individuals to grow and advance.
“We prioritize employee growth and development because it allows us to live our mission of Serving Others in the communities we call home and bring to action our fourth operating priority of ‘Investing in Our Diverse Teams through Development, Empowerment and Inclusion,’” said Todd Vasos, Dollar General CEO.
Rod West has been promoted to senior vice president, distribution. He joined DG in 2005 as vice president of process improvement where he led initiatives in finance, merchandising, store operations and supply chain. In 2019, Rod took on the role of vice president of perishables growth and development leading the DG Fresh initiative from concept through design and to implementation. Previously, Rod played vital roles in several key initiatives in procurement, the Company’s Save to Serve cost reduction initiative and the on-shelf availability initiative in retail. Additionally, Rod led our African American employee resource group (AAERG) as executive sponsor from 2010 to 2013.
Melissa Heisse has been promoted to vice president of lease administration. Melissa has held a variety of roles in growing responsibility and most recently served as senior director, lease administration where she has led the lease renewal rent reduction initiative since its inception more 10 years ago.  She also leads asset strategy planning and, as well as ensuring compliance with all lease requirements.
Angela Martin has been promoted to vice president, customer insights and branding. Her continued duties include leading customer insights and branding efforts. With more than 30 years of DG experience, Angela is a proven leader who brings a strong passion and intimate knowledge of the brand. She continues to create insights into both the retail landscape, as well as the evolving needs and wants of DG customers.
Shareeka Meadows has been promoted to vice president, division merchandise manager. She has been instrumental in the success of the apparel division since joining DG in 2012.  Her work in the past year includes providing customers and employees alike with access to PPE during the ongoing COVID-19 pandemic. Shareeka also recently served on the Company’s Diversity and Inclusion Council, which was responsible for updating the Company’s fourth operating priority, and currently serves as president for DG’s African American Employee Resource Group (AAERG).
Nick Snow has been promoted to vice president, decision science and analytics. In this role, Nick will be responsible for analytical and decision-making support within various internal departments. This responsibility will include behavioral science, pricing strategy, macro trend and forecasting analytics for the organization. Since 2004, Nick has held various roles of increasing responsibility within various functions of the business.
Denine Torr has been promoted to vice president, corporate social responsibility/philanthropy. She brings more than 20 years of DG and corporate philanthropy experience to the position. Denine conceptualized and created the Employee Assistance Foundation (DGEAF), which has awarded more than $10 million in financial assistance to co-workers during their time of need since its inception in 2005. Denine also helped the Dollar General Literacy Foundation grow from an externally handled Foundation with annual grant distributions of $250,000 to an actively managed foundation with over $16 million in distributions as of 2020. She currently serves as chairperson of the board for Governor’s Early Literacy Foundation and on the board of directors for the American Indian College Fund and the Barbara Bush Foundation for Family Literacy. In addition to her philanthropic responsibilities, Denine will be responsible for coordination of Dollar General’s social responsibility activities and initiatives, as well as the annual Serving Others Report and other related disclosures.
Jeff Vaughan has stepped into the role of vice president, channel innovation. Jeff joined Dollar General in 2012 as a demand chain management analyst. Since that time, he has tackled roles of increased responsibility, most recently as vice president and merchandise manager in consumables.
Pooh Vichidvongsa has been promoted to vice president, division merchandise manager. During her 13-year tenure, Pooh has held a variety of roles in growing responsibility. She started her DG career as a pricing analyst and most recently helped drive the success of DG’s Non-Consumables Initiative (NCI).

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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