Dollar General Hosting Virtual Days of Beauty

March 03, 2021

Six-Day Celebration Showcases Multicultural Health, Beauty and Wellness at DG

DG is excited to announce the 2021 Days of Beauty celebration will be a free and virtual event held over six days to customers across the country!  Open to all, the Days of Beauty celebrate multicultural health, beauty and wellness, and tutorials and seminars on textured hair products, makeup and wellness items (all of which are available at your local Dollar General store!) will be held daily online from March 15-20, 2021. 

Leading this year’s festivities is actress and model Meagan Good on March 20, as well as more than 15 beauty influencers with online presentations including textured hair, nail and makeup tutorials, beauty discussions and more.

“At the end of the day, [beauty] is really about self-love and when you look in the mirror, it’s not just seeing your face, it’s about seeing your soul and choosing to love yourself, even when you don’t feel worthy,” shared Good.

The full event schedule is available online here.  Mark your calendars, tell your friends to sign up and be sure to follow @DollarGeneralBeauty on Instagram for more updates on live events!

The event is sponsored by the Dove® CROWN Act, which stands for Creating a Respectful and Open World for Natural Hair and is a law that prohibits discrimination based on hair texture and hairstyle. Additional event sponsors include Dove®, Suave®, Shea Moisture®, CoverGirl®, Maybelline®, Pantene™ Gold Series, Head & Shoulders® Royal Oils, L.A. Colors Cosmetics®, got2b®, Africa’s BEST™, Earth Supplied®, Colgate®, Kiss®, Cantu®, Gillette Venus®, Secret®, Aunt Jackie’s™ Curls & Coils, Believe Beauty, Palmer’s® and ORS Olive Oil™.

Enroll in this free event and DG Mobile Alerts by texting DGBeauty to 34898*.   The event will be streamed live on the DG Beauty Instagram page (@DollarGeneralBeauty), and on Dollar General’s YouTube channel.


*Messaging and data rates may apply.

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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