Dollar General Hosting Virtual Days of Beauty

March 03, 2021

Six-Day Celebration Showcases Multicultural Health, Beauty and Wellness at DG

DG is excited to announce the 2021 Days of Beauty celebration will be a free and virtual event held over six days to customers across the country!  Open to all, the Days of Beauty celebrate multicultural health, beauty and wellness, and tutorials and seminars on textured hair products, makeup and wellness items (all of which are available at your local Dollar General store!) will be held daily online from March 15-20, 2021. 

Leading this year’s festivities is actress and model Meagan Good on March 20, as well as more than 15 beauty influencers with online presentations including textured hair, nail and makeup tutorials, beauty discussions and more.

“At the end of the day, [beauty] is really about self-love and when you look in the mirror, it’s not just seeing your face, it’s about seeing your soul and choosing to love yourself, even when you don’t feel worthy,” shared Good.

The full event schedule is available online here.  Mark your calendars, tell your friends to sign up and be sure to follow @DollarGeneralBeauty on Instagram for more updates on live events!

The event is sponsored by the Dove® CROWN Act, which stands for Creating a Respectful and Open World for Natural Hair and is a law that prohibits discrimination based on hair texture and hairstyle. Additional event sponsors include Dove®, Suave®, Shea Moisture®, CoverGirl®, Maybelline®, Pantene™ Gold Series, Head & Shoulders® Royal Oils, L.A. Colors Cosmetics®, got2b®, Africa’s BEST™, Earth Supplied®, Colgate®, Kiss®, Cantu®, Gillette Venus®, Secret®, Aunt Jackie’s™ Curls & Coils, Believe Beauty, Palmer’s® and ORS Olive Oil™.

Enroll in this free event and DG Mobile Alerts by texting DGBeauty to 34898*.   The event will be streamed live on the DG Beauty Instagram page (@DollarGeneralBeauty), and on Dollar General’s YouTube channel.


*Messaging and data rates may apply.

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for more than 80 years. Dollar General helps shoppers Save time. Save money. Every day.® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Dollar General operated 18,566 stores in 47 states as of July 29, 2022. In addition to high-quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg's, General Mills, and PepsiCo. Learn more about Dollar General at 

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