Dollar General Honors Veterans

November 09, 2020

In honor of Veterans Day, Dollar General is proud to extend its deepest appreciation and thanks to those who have served or continue to serve our country.

“At Dollar General, our mission is Serving Others,” said Al Tenllado, Dollar General’s co-executive sponsor of SERVE (Service-Minded Employees Reaching Veterans Everywhere) and the Company’s vice president of merchandise operations, “We are grateful to our veterans and service members across our organization and country who have performed one of the greatest acts of service.”

To recognize and show Dollar General’s appreciation for veterans, active duty military members, members of the National Guard and Reserve and their immediate family members, Dollar General will provide an 11% discount on qualifying purchases on Wednesday, November 11, 2020 in all store locations or online by using promo code MILITARY11.

Dollar General’s has a longstanding history supporting those in the military community that includes exclusive discounts to active military, veterans and their immediate family members, outreach with the military communities through our military employee resource group, founding the Paychecks for Patriots program, which supported service members’ transition to civilian life through meaningful employment opportunities, and more.

To learn more about Dollar General’s support of the military communities, please visit the Dollar General Careers site here 

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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