Dollar General Helps Serve Others in Atlanta

February 12, 2020

Company partners with NCAA®, Atlanta Basketball Host Committee, The Boys and Girls Club and Unilever ahead of the Final Four

In an effort to serve the community hosting the Final Four, Dollar General partnered with the NCAA, Atlanta Basketball Host Committee (ABHC) and Unilever to revitalize the Joseph B. Whitehead Boys & Girls Club as part of the 2020 Final Four Legacy Project presented by AXE, a Unilever brand.
On Tuesday, February 11, hundreds of volunteers from Dollar General, Unilever, the NCAA and the ABHC gathered at the Joseph B. Whitehead Boys & Girls Club to begin the restoration of the Club. To inspire volunteers and members of the Boys & Girls Club, Atlanta basketball legend and former University of Georgia forward Dominique Wilkins delivered a pep talk to kick off the Final Four Legacy Project.
Final Four Legacy Project volunteers supported a variety of cosmetic and meaningful restoration projects both inside and outside the building, including installing new furniture and shelving, creating inspirational murals for various program rooms, painting walls and doors throughout the building, building outdoor awnings, enhancing play spaces, landscaping, cleaning and more.
“In keeping with our mission of Serving Others, approximately 250 Dollar General employees proudly volunteered for the Final Four Legacy Project,” said Steve Sunderland, Dollar General executive vice president of store operations. “We are excited to serve the local Atlanta community and the Joseph B. Whitehead Boys & Girls Club, helping provide a space where everyone can learn and thrive.”
As one of the more than 20 Club locations in the metro Atlanta area, the Joseph B. Whitehead Boys & Girls Club serves more than 385 youth and teenage members. First opened in 1944 as a summer recreational program, the Club has a longstanding history of serving youth and teenagers in the Atlanta area, working with hundreds of kids each year to help them reach their full potential.
“Through character building, healthy lifestyles and academic programming, the Boys & Girls Club is helping to change the narrative by providing youth with needed resources and role models,” said Nicole Pietro, Boys & Girls Clubs of Metro Atlanta chief development officer. “We are thankful for volunteers and partners like the NCAA, ABHC, Unilever and Dollar General for their support of our Club, its members and the community through the Final Four Legacy Project.”

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of March 3, 2023, the company’s 19,147 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

<< Back

You must be logged in to view this item.


This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.