Dollar General Employee Sings on NBC’s The Voice

September 26, 2017
On Monday, September 25, Lucas Holliday, an employee at store #10261 in Lansing, Michigan, catapulted his singing career to center stage of NBC’s television show The Voice
During the first round of blind auditions, Lucas sang R&B singer Maxwell’s song “This Woman’s Work” which earned him a place on singer Jennifer Hudson’s team. Hudson and Holliday went on to sing Hillsong Worship’s “God is Able” as a duet.
“Everything about Lucas is just so interesting,” noted Hudson during the show. “He is everything that the show called The Voice represents.”
Last November, Lucas became an internet sensation when he was recorded singing a rendition of Maxwell's song "Ascension (Don't Ever Wonder)" while helping customers at Dollar General. The YouTube video gained Lucas national attention from publications such as Huffington Post,, and Good Morning America. Maxwell even took notice and invited Lucas to join him on stage to sing during a Detroit tour stop.   
“Lucas is such a humble person,” complimented district manager Kathy Elsesser. “It has been wonderful for customers to experience his talents and now people outside the community get the same opportunity. We are very proud of him and wish him the best of luck on The Voice.”
On Season 13 of The Voice, the lineup of judges includes singers Adam Levine, Blake Shelton, Miley Cyrus and Jennifer Hudson. Contestants from all over the country compete in blind auditions for the top 48 spots and will go on to sing for the chance to win a recording contract.

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for more than 80 years. Dollar General helps shoppers Save time. Save money. Every day.® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Dollar General operated 18,566 stores in 47 states as of July 29, 2022. In addition to high-quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg's, General Mills, and PepsiCo. Learn more about Dollar General at 

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