Dollar General Employee Sings on NBC’s The Voice

September 26, 2017
On Monday, September 25, Lucas Holliday, an employee at store #10261 in Lansing, Michigan, catapulted his singing career to center stage of NBC’s television show The Voice
During the first round of blind auditions, Lucas sang R&B singer Maxwell’s song “This Woman’s Work” which earned him a place on singer Jennifer Hudson’s team. Hudson and Holliday went on to sing Hillsong Worship’s “God is Able” as a duet.
“Everything about Lucas is just so interesting,” noted Hudson during the show. “He is everything that the show called The Voice represents.”
Last November, Lucas became an internet sensation when he was recorded singing a rendition of Maxwell's song "Ascension (Don't Ever Wonder)" while helping customers at Dollar General. The YouTube video gained Lucas national attention from publications such as Huffington Post,, and Good Morning America. Maxwell even took notice and invited Lucas to join him on stage to sing during a Detroit tour stop.   
“Lucas is such a humble person,” complimented district manager Kathy Elsesser. “It has been wonderful for customers to experience his talents and now people outside the community get the same opportunity. We are very proud of him and wish him the best of luck on The Voice.”
On Season 13 of The Voice, the lineup of judges includes singers Adam Levine, Blake Shelton, Miley Cyrus and Jennifer Hudson. Contestants from all over the country compete in blind auditions for the top 48 spots and will go on to sing for the chance to win a recording contract.

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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