Grand opening celebrations are underway at the DGX in Schmidt’s Commons in Philadelphia offering customers discount offers, in-store product samplings, goodie bags and many other fun surprises.
“We are excited about our new smaller store concept and the opportunity to serve busy, city-dwellers with everyday low prices on the essentials they need in a convenient, easy-to-shop format,” said Todd Vasos, Dollar General’s CEO. “The DGX format is geared to meet the needs of the millennial shopper, which is an emerging and important part of our customer base and will help us broaden our appeal to attract a new segment of urban customers who put a high premium on value and convenience.”
With approximately 4,800 sales floor square footage and complimentary Wi-Fi, DGX Philadelphia offers customers items geared toward instant consumption including a coffee station and grab-and-go salads and snacks. Additional items include a limited assortment of grocery offerings including frozen foods, pet supplies, candies and snacks, paper products, home cleaning supplies, an expanded health and beauty section and items not typically found in quick-trip stores, including a carefully-edited assortment of home décor, electronics and seasonal offerings. The store also offers a checkout lane geared toward a high-volume, smaller basket size store with the goal of providing a quick and easy check out for customers.
The new DGX store format provides urban shoppers with a focused selection of consumable items and instant consumption options in a compact format. Dollar General recently opened its first two DGX stores earlier this year in Nashville, Tennessee and Raleigh, North Carolina.