***DG STORY***

Dollar General and MTN DEW® announce MTN DEW® Maui Burst as a permanent, exclusive offering

January 21, 2020

Tropical-inspired beverage reminiscent of summer that tastes like DEW returns only to Dollar General store shelves



Back by popular demand, Dollar General and MTN DEW® are excited to announce Maui Burst will be available as a year-round item only at Dollar General stores nationwide beginning on February 1. The permanent, exclusive offer comes after a successful limited-time offering in fall 2019.

The mouth-watering beverage features everything that customers love about the exhilarating taste of MTN DEW, plus a mouth-watering punch of pineapple flavor that keeps the excitement of summer living all year long.

“We were overwhelmed by the positive response to the limited-time offering of Maui Burst last fall,” said Larry Gatta, Dollar General’s senior vice president of merchandising.  “We listened to our customer feedback and are excited to partner with MTN DEW to make the pineapple flavor of Maui Burst available year-round at Dollar General stores.”

MTN DEW Maui Burst will be available at more than 16,000 Dollar General stores nationwide for $1 per 16 oz. single-serve can.  To find a local Dollar General, visit the store locator here: http://www2.dollargeneral.com/About-Us/pages/storelocator.aspx.


About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for more than 80 years through its mission of Serving Others. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Dollar General operated 16,720 stores in 46 states as of July 31, 2020. In addition to high-quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg's, General Mills, and PepsiCo. Learn more about Dollar General at www.dollargeneral.com.


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