Dollar General and MTN DEW® announce MTN DEW® Maui Burst as a permanent, exclusive offering

January 21, 2020

Tropical-inspired beverage reminiscent of summer that tastes like DEW returns only to Dollar General store shelves



Back by popular demand, Dollar General and MTN DEW® are excited to announce Maui Burst will be available as a year-round item only at Dollar General stores nationwide beginning on February 1. The permanent, exclusive offer comes after a successful limited-time offering in fall 2019.

The mouth-watering beverage features everything that customers love about the exhilarating taste of MTN DEW, plus a mouth-watering punch of pineapple flavor that keeps the excitement of summer living all year long.

“We were overwhelmed by the positive response to the limited-time offering of Maui Burst last fall,” said Larry Gatta, Dollar General’s senior vice president of merchandising.  “We listened to our customer feedback and are excited to partner with MTN DEW to make the pineapple flavor of Maui Burst available year-round at Dollar General stores.”

MTN DEW Maui Burst will be available at more than 16,000 Dollar General stores nationwide for $1 per 16 oz. single-serve can.  To find a local Dollar General, visit the store locator here: http://www2.dollargeneral.com/About-Us/pages/storelocator.aspx.


About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at DollarGeneral.com.
 


<< Back

You must be logged in to view this item.



Login

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.