Dollar General and Frito-Lay™ Partner to Bring Stars to Soldiers

September 11, 2019

In keeping with Dollar General’s mission of Serving Others and its longstanding commitment to serving those who serve us, we are excited to partner with Frito-Lay™ to further support the military community.

Now through the end of September, Dollar General shelves will be the only location to find exclusive Cheetos® Stars® for $3.00 in the tasty Summertime Ranch flavor and unique star shape. Plus, for every bag of Cheetos® Stars® sold, Frito-Lay and Dollar General will send a bag of Cheetos® to our troops* as part of the Stars for Soldiers initiative.

Visit a local store to have one more taste of summer before its gone while also showing proud military support!

Dollar General is a supporter of the military community through exclusive discounts, community outreach with its military employee resource group, partnership with its vendor partners and the founding of the Paychecks for Patriots program, an initiative aimed at supporting service members’ transition to civilian life through meaningful employment opportunities, and more.

*Up to 143,000 bags

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of March 3, 2023, the company’s 19,147 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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