Dollar General 2018 Big 12 Championship Tour Tailgating Highlights

November 28, 2018

Dollar General served as the Official Discount Retail Sponsor and exclusive Tailgate Tour Sponsor for the Big 12 Conference again this year.
As part of the partnership, Dollar General serves as the exclusive sponsor for the Dollar General Big 12 Championship Tour, which hosts events at each of the 10 Big 12 Conference collegiate campuses throughout the season.  Tailgating celebrations included a celebrity grill master, tailgate games, giveaways and prizes and the opportunity to see the new Big 12 Football Championship trophy. Festivities are in partnership with major Dollar General vendor partners and brands including Pringles®, Cheez-It® crackers, Kraft® Barbecue Sauce, Planters® Nuts, Bounty® paper towels, Reese’s® chocolate, Dixie® paper products, Anheuser-Busch® and Kingsford® charcoal.
Whether customers join Dollar General at the Big 12 Championship Game on Saturday, December 1 in Arlington, Texas, or watch the game from home, there are plenty of ways to cheer on your favorite teams! Be sure to visit Dollar General in-store and online to stock up on tailgating supplies.
Dollar General Big 12 Championship Tour Highlights 

September 1 – Texas Tech vs. Ole Miss

September 8 – West Virginia vs. Youngstown State

September 15 – Iowa State vs. Oklahoma

September 22 – Oklahoma vs. Army


October 6 – Oklahoma State vs. Iowa State

October 13 – Kansas State vs. Oklahoma State

October 20 – Texas Christian University vs. Oklahoma

October 27 – Kansas vs. Iowa State 

November 3 – Texas vs. West Virginia

November 17 – Baylor vs. TCU

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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