Dollar General served as the Official Discount Retail Sponsor and exclusive Tailgate Tour Sponsor for the Big 12 Conference again this year.
As part of the partnership, Dollar General serves as the exclusive sponsor for the Dollar General Big 12 Championship Tour, which hosts events at each of the 10 Big 12 Conference collegiate campuses throughout the season. Tailgating celebrations included a celebrity grill master, tailgate games, giveaways and prizes and the opportunity to see the new Big 12 Football Championship trophy. Festivities are in partnership with major Dollar General vendor partners and brands including Pringles®, Cheez-It® crackers, Kraft® Barbecue Sauce, Planters® Nuts, Bounty® paper towels, Reese’s® chocolate, Dixie® paper products, Anheuser-Busch® and Kingsford® charcoal.
Whether customers join Dollar General at the Big 12 Championship Game on Saturday, December 1 in Arlington, Texas, or watch the game from home, there are plenty of ways to cheer on your favorite teams! Be sure to visit Dollar General in-store and online to stock up on tailgating supplies.
Dollar General Big 12 Championship Tour Highlights
September 1 – Texas Tech vs. Ole Miss
September 8 – West Virginia vs. Youngstown State
September 15 – Iowa State vs. Oklahoma
September 22 – Oklahoma vs. Army
October 6 – Oklahoma State vs. Iowa State
October 13 – Kansas State vs. Oklahoma State
October 20 – Texas Christian University vs. Oklahoma
October 27 – Kansas vs. Iowa State
November 3 – Texas vs. West Virginia
November 17 – Baylor vs. TCU