Discover Quality, Value and Savings with Dollar General's Private Brands

February 21, 2019
Get started on the right track by saving on some of the essentials with Dollar General. Consider private brands from Dollar General for additional savings on food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items. Learn more about Dollar General’s private brands as you look for ways to save throughout the year.

Clover Valley®

It's easy to save on the foods you eat and love every day. Find affordable, quality food and baking and cooking needs with Clover Valley®. Stock up on baking essentials like baking powder and baking soda, vegetable or canola oil, sugar, butter, flour and other necessities to bake your favorite recipes or discover new ones at DG Easy Meals. Make breakfast for less with Clover Valley® Buttermilk Complete Pancake Mix and syrup, or opt for something quick like Clover Valley® cereal. Whether incorporating them in a recipe or enjoying as is, find quick lunch solutions with a variety of canned soups, meats and vegetables. If preparing dinner, save on seasonings, spices and condiments that will be sure to add flavor to any recipe.
DG™ Body

From body lotions to shampoos and conditioners, discover savings on health and beauty must-haves with DG™ Body. Save on DG™ Body razors and cartridges by signing up for the DG Shave Crew™, which offers the capability to choose a cartridge count, set a schedule and ship to your door for free! Learn more on the DG Shave Crew™ here. Find budget-friendly skin care items like aloe fresh lotion or sensitive skin astringent to keep your skin looking its best.

DG™ Health

Keep health top of mind when shopping DG™ Health at your local Dollar General or online. Whether fighting a cough or taking a proactive approach to your wellness, DG Health® offers a wide range of products to help meet your health needs. Find vitamins or medicine at everyday low prices! Consider putting together a first-aid kit with DG™ Health items like bandages, cold compresses, antibiotic ointments and 50% isopropyl alcohol. For additional ideas on what to consider including in your first aid kit, check out our blog post here
DG™ Home

Keep a clean home without spending a fortune! DG™ home has everything for good housekeeping with quality that rivals the national brands. Keep the kitchen clean with DG™ Home Ultra Blue Liquid Dish Soap, automatic dishwashing packs, disinfectant wipes, paper towels and more. Find affordable alternatives for wet mops by swapping name brand refills with DG™ Home Wet Mop Refills available in a variety of scents. Trash bags, bath tissue, disposable plates and utensils can also be items to consider swapping for private brand.
Studio Selection®

Enjoy affordable, small pleasures with our newest line of skin care, hair care and soap and shower solutions. Whether it’s experiencing pampered “me-time” with our Studio Selection® Lush and Pampering Body Wash or rinsing away the day’s makeup with our micellar cleansing water, Studio Selection® encompasses a variety of indulgent items you will love.

Stay stocked on your favorite private brands by enrolling in Dollar General’s AutoDeliver, where you can save 5 percent on all future orders and set the delivery schedule to best fit your needs and budget. To discover more private brands at Dollar General, visit your local store or head to our website at Be sure to look for the private brands that carry a 100 percent satisfaction guarantee!

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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