Dollar General Provides Four-Day Veterans Day Discount

November 10, 2021

Veterans, active-duty military and their families can save 20% in-store November 11-14

Veterans Day
Dollar General proudly recognizes veterans, active-duty military, National Guard and Reserve and their immediate family members for their sacrifices in serving our country.  To extend additional thanks, Dollar General is offering an exclusive 20% in-store discount for four days (November 11 – 14, 2021) on qualifying, in-store purchases.
Eligible customers should first complete a military credential verification process online at and then add the discount as a DG Digital Coupon.
“This Veterans Day, Dollar General continues to recognize and honor those who served and continue to serve our country,” said Chad Fox, Dollar General’s chief marketing officer and executive sponsor of DG’s military-focused employee resource group, SERVE. “Dollar General’s mission is Serving Others, and our veterans and members of the military exemplify that mission by serving our communities.”
An ardent supporter of our nation’s military, Dollar General has worked to provide support through programs including United Through Reading, Operation Homefront and Paychecks for Patriots. The Company was also recently recognized by the Tennessee Committee for Employer Support of the Guard and Reserve with their Extraordinary Employer Support Award.
The 2021 Veterans’ Day promotion joins an ongoing 11 percent discount to the military community and their families, which is offered the second Wednesday each month of the year.

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

<< Back

You must be logged in to view this item.


This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.