Dollar General to Host 2022 Days of Beauty

June 20, 2022

Six-Day Virtual Celebration Scheduled for July; Spotlights Health, Beauty and Wellness at DG

Days of Beauty

Dollar General is excited to announce the 2022 virtual Days of Beauty event on July 11-16, 2022! Held online daily, the six-day celebration is open to all and will spotlight multicultural beauty and wellness through tutorials and beauty talks on textured hair, makeup and nail products, available at DG. For seven years, Days of Beauty has celebrated multicultural women’s beauty from the inside out.
Registration for the event is free and is now open online at The first 5,000 adult registrants will receive a beauty box filled with textured hair and skin products, makeup and other beauty items highlighted during the event.
The full schedule is available online here and will be streamed live on the DG Beauty Instagram page (@DollarGeneralBeauty), and on Dollar General’s YouTube channel.
Leading this year’s festivities is celebrity guest Sherri Shepherd, renowned actress, comedienne, bestselling author and an Emmy® award-winning former co-host of ABC’s The View. In addition, the DG Beauty Instagram page will feature daily online presentations with 20+ beauty influencers leading makeup tutorials, beauty discussions and more.
Dollar General will also extend its mission of Serving Others and present the National Coalition of 100 Black Women (NBCW) with a $10,000 donation. The funds aim to further NCBW’s mission of advocating on behalf of black women and girls to promote leadership development and gender equity in health, education and economic empowerment areas.
The 2022 Dollar General Days of Beauty is sponsored by L’Oréal®, Johnson & Johnson®, Maybelline®, Kiss®, Urban Hydration™, Shea Moisture®, Suave®, Pantene™ Gold Series, Neutrogena® and more.
Mark your calendars, encourage friends to sign up and follow @DollarGeneralBeauty on Instagram for exclusive updates on live events or visit for more information!

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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