DG Introduces Root to End: New cruelty-free, vegan product hair care line all priced at $5

Root to End: New and Only at Dollar General
Dollar General is excited to announce a new and affordable line of haircare products aimed at cleaning, conditioning, treating and styling hair.  Meet Root to End!

The new line, composed of ten new products and all of which are priced at only $5 each, is now available only at more than 17,000 Dollar General neighborhood stores and is free of SLS/SLES, parabens, phthalates and mineral oil.  Additionally, all products are cruelty-free and vegan.

“Keeping the customer at the center of all we do, we worked to develop a clean hair care line for a broad range of customers’ hair care needs, and we’re thrilled to launch our new Root to End line this spring,” said Amanda Wilson, Dollar General’s senior buyer of beauty care.  “The thoughtful creation of Root to End includes offering a line free of parabens, phthalates and mineral oil and that is equally vegan and cruelty-free.  We look forward to customers’ responses to our new formulations and assortment!”

Every Root to End product contains a proprietary Strand Reviving Complex, a one-step blend containing 11 amino acids to help retain moisture in hair while conditioning and nourishing all hair types. The products offer elevated fragrances and high-performance formulas that help deliver results, including hair that feels silky and smooth.

Meet Root to End



From fine, flat hair to dry or color treated strands there is a formula for everyone. Products include: Conditioner


Boost flat hair or replenish dry, damaged hair with clean formulas that leave your hair feeling silky and smooth. Products include: Treat


Cool and detoxify your scalp with this salt scrub treatment, giving it a refreshing deep clean using only clean ingredients. The Scalp Exfoliating Treatment uses pumice and sugar to deeply cleanse and exfoliate away buildup, while peppermint helps cool and refresh the scalp for optimal scalp health.



From Curl Cream for natural definition to Dry Shampoo for a clean look as well as hairspray without stiffness, change your look without breaking the bank. Products include: Root to End