Dale Jr., Kane Brown, and Justin Allgaier Host Virtual Storytime in Support of Dollar General Literacy Foundation

August 06, 2021

Initiative Part of Second Annual #YellowGlassesProject to Promote Literacy

DGLF Storytime

The Dollar General Literacy Foundation, Unilever, and the three personalities from sports and entertainment have teamed up to share some of their favorite children’s books through a new Story Time online video series.
NASCAR Hall of Fame driver and current NBC Sports analyst Dale Earnhardt Jr., country music superstar Kane Brown, and NASCAR Xfinity Series driver Justin Allgaier each read aloud a favorite children’s book, with the videos available for viewing on the Dollar General Literacy Foundation’s website at dgliteracy.org.
Stories featured in the three-video series include Pete the Cat: I Love My White Shoes by Eric Litwin and illustrated by James Dean, read by Dale Earnhardt Jr.; Don’t Let the Pigeon Drive the Bus by Mo Willems, read by Kane Brown; and Giggle, Giggle, Quack by Doreen Cronin and Betsy Lewin, read by Justin Allgaier.
All three are dads themselves.
“Words are powerful. Reading can help us learn new words with the turn of a page,” said Brown. “We can visit faraway lands, take amazing adventures, learn incredible new things, or even read the words to one of your favorite songs. So, take a few minutes every day to exercise your mind and read.”
The Dollar General Literacy Foundation’s mission is to support programs across the country that are empowering teachers and extending hope to students as they pursue their educational goals and achieve their dreams.
“Reading is an important part of my everyday life, whether it’s for work, learning something new, or most importantly reading to my daughters,” shared Allgaier. “Reading unlocks a world of endless possibilities.”
The Dollar General Literacy Foundation is shining a light on literacy with The Yellow Glasses Project, an awareness campaign aimed to foster a brighter future by funding educational initiatives. Now through September 8 (or while supplies last), customers at more than 17,400 Dollar General stores across the 46 states in which the Company operates can purchase a pair of yellow sunglasses for $2 each. Each Yellow Glasses purchase provides 100 percent of the proceeds directly to the Dollar General Literacy Foundation.
Dale Jr. Reads Pete the Cat
About the Dollar General Literacy Foundation
The Dollar General Literacy Foundation is proud to support initiatives that help others improve their lives through literacy and education. Since 1993, the Foundation has awarded more than $197 million in grants to nonprofit organizations, helping more than 14 million individuals take their first steps toward literacy, a general education diploma or English proficiency. Each year, the Dollar General Literacy Foundation provides financial support to schools, nonprofit organizations, and libraries within a 20-mile radius of Dollar General stores and distribution centers. To learn more about the Dollar General Literacy Foundation or apply for a literacy grant, visit www.dgliteracy.org.

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of March 3, 2023, the company’s 19,147 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at DollarGeneral.com.

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