***DG STORY***

5 Fall Beauty and Makeup Must-Haves

October 18, 2019

As the seasons change, it may be the perfect time of year to switch up a beauty routine and add bold colors to everyday styles. With Dollar General’s new beauty and makeup line, Believe Beauty, it can be affordable and easy to add fall colors to your makeup bag and freshen up your autumn look. Believe Beauty is a comprehensive makeup line with nearly 150 products all priced under $5.

From untraditional eye shadows to statement lips, below are a few ideas to inspire a budget-friendly fall beauty haul:

Believe Beauty Eyeshadow Palette in Plush Purple - $5

Purple is a classic color often popular in the cooler months for its deep wine or mauve hues. This palette includes a curated selection of six highly-pigmented mattes, striking shimmers and metallic featuring a smooth and blendable texture. Whether you are looking for a subtle day look or a vibrant evening eye, this palette is the perfect, versatile pick.

Believe Beauty Get Glowing Highlight And Contour Palette in Medium/Deep - $5

While a contour kit can be a must-have year round, this Get Glowing Highlight and Contour Palette features warm hues for transitioning to fall. The kit includes a bronzer, blush and highlighter to create a variety of sculpted looks.
 
Believe Beauty Velvet Matte Liquid Lip in Grenadine - $4

Create a strikingly bold and classy look with the Velvet Matte Liquid Lip in a dark Grenadine hue. Pair with a simple, voluminous mascara and a matching lip liner to keep the pigment in place.  The comfortable and ultra-creamy matte liquid lip features a lightweight, full coverage formula with saturated color and concentrated pigments.

Believe Beauty Glimmer Pots Gel To Powder Eyeshadow in Gold Flake - $4.25

Create a warm metallic eye look with a Gel to Powder Eyeshadow in Gold Flake. This bronze eyeshadow is perfect for an evening look or add to the corners of your lids for a pop of color during the day. This highly-pigmented gel base eyeshadow provides a creamy and shimmery finish that is comfortable and easy to use.

Believe Beauty Gel Effect Nail Polish in Duchess - $2.50

Try this daring nail polish color to finish off any fall beauty look. The Gel Effect Nail Polish in Duchess features a dark plum shade to get you in the fall mood. The gel nail polish is formulated for a long-lasting, high-shine and durable finish that is achievable in just one coat. Pair it with the Gel Effect Top Coat for even longer lasting coverage.

About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers for 80 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Dollar General operated 15,836 stores in 44 states as of August 2, 2019. In addition to high-quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg's, General Mills, and PepsiCo. Learn more about Dollar General at www.dollargeneral.com.

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