RELEASE: Dollar General Unveils the Affordable Holiday Guide

October 14, 2014

Major retailer offers practical and affordable alternative to extravagant holiday guides

Goodlettsville, Tenn.—(October 14, 2014) – Dollar General today unveils its new Affordable Holiday Guide, showcasing how to affordably celebrate all aspects of the upcoming holiday season.  With brand-name toy discounts, sneak peeks at sales on popular holiday items, expanded online offerings and an opportunity to save even more through the DG Digital Coupon program, Dollar General is offering everything to celebrate this year in style and within budget.
“Dollar General is helping stretch customers’ holiday budgets with everyday low prices on items from gifts and baking needs to home decorations and additional items for an affordable holiday season,” said Todd Vasos, Dollar General’s chief operating officer. “We are also excited to further engage with our customers through the new DG Digital Coupon, which will provide even more savings off our everyday low prices, and provide our email subscribers the opportunity to view upcoming special deals before they are released to the rest of the public, including our Thanksgiving Day, Black Friday and Cyber Monday specials.”
Available online here, the Affordable Holiday Guide from Dollar General helps customers enjoy memorable holidays for less money with tips and specials with the four Cs of the holidays: celebrating, cleaning, cooking, and creating.
From electronics and toys to apparel and small gifts, Dollar General can save customers time and money as you search for the perfect gift for everyone on your holiday list.  Fashionable apparel is available for the entire family to help accessorize work attire, add an extra splash of color to weekend excursions or relax in the comfort of comfortable lounge wear. Give beautiful home décor options including trend-right cozy throws, kitchen accessories, bedding, towels, shower curtains and more from the quality Comfort Bay brand. New and popular electronics with Bluetooth® technology, Toastmaster appliances and great gifts for four-legged family and friends from the new EverPet™ and Forever Pals™ brands are all found at your local Dollar General or online at

Toy Discount
Dollar General is offering customers an immediate 25% discount off all qualifying toy purchases of $75 or more, both in stores and online, this holiday through December 24, 2014. Save on popular and major brand-name toys for children including popular Monster High™, Teenage Mutant Ninja Turtles™ and My Little Pony® Equestria™ merchandise.  Dollar General carries a large selection of licensed products from top name brands including Mattel®, Fisher Price®, Hasbro®, Disney®, Nickelodeon®, Marvel® and more. 

Get your home holiday ready before friends and family arrive to celebrate throughout the season. Dollar General’s satisfaction-guaranteed private brands and the nation’s most popular name branded items will help customers’ homes sparkle as bright as glittering home décor. Use items like disinfectant wipes, floor cleaners, air fresheners, furniture polishes, laundry detergents, paper towels, scented candles and more before guests arrive.
Remember to stop by Dollar General for holiday baking items on your grocery list including flour, sugar, eggs, milk and more, all at everyday low prices.  Additional delicious and inexpensive recipe ideas for all holiday meals are also available at  Tasty and affordable recipes include Cherry Coke Ham, Baked Corn Casserole, Coca-Cola® Cranberry Chutney, Green Bean Casserole, Peppermint Buttercream Cupcakes and many more!

Home Décor
The holidays are a wonderful time of the year to create an indoor winter wonderland with modern, traditional and country-themed schemes to decorate the front door, mantle, tree and everywhere else in your home.  Use garland, artificial trees, lights, pillows, throws, ribbons, bows, wrapping paper and so much more to accentuate your home this holiday.  Be sure to check out the Affordable Holiday Guide for the top 10 uses for Dollar General’s $1 ornaments for low-cost ways to decorate for the holidays.

Do-It-Yourself Items
Giving a meaningful DIY gift can be as much fun to make as it is to give!  Homemade treats can easily be made using $1 canning jars, $1 personalized labels and tasty cookie mixes. Another do-it-yourself gift includes picking up a Starbucks®, Apple® or other gift card and dressing it up with a festive $0.50 holiday greeting card.  Giving the gift of convenience is even easier this year with Dollar General’s new automatic renewal program.  Order items like coffee, diapers, pet treats and more and have items delivered each month to that someone special throughout the year.  Plus, take time this holiday to create memories with family and friends by making homemade items like cards and garland or decorate yummy treats.


In addition to great low prices in more than 11,500 stores across the 40 states Dollar General serves, customers may also shop from the comfort of their home at This holiday, the Dollar General website will also offer exclusive online savings throughout the season including free shipping days and discounts.
For additional information, photographs or items to supplement a story, please contact the Media Relations Department at 1-877-944-DGPR (3477) or via email at
Suggested Social Media Outreach: @DollarGeneral unveils its #DGAffordableHolidayGuide to help customers save more on everything to make the holiday season affordably fun.
About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers for 75 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 11,500 stores in 40 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg's, General Mills, and PepsiCo. For more information on Dollar General, please visit
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About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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