What’s New at DG

Jul 29, 2022

Dollar General is excited to share recent launches of new products to check out during their next visit. As America’s neighborhood general store, Dollar General strives to make shopping hassle-free and affordable while continually offering refreshed merchandise to meet the needs of customers.

Believe® Nail Tower
Believe® Beauty expanded nail options with more tools for an at-home manicure! New polishes include Ultra Shine in shades Love to Lei, On The Cup, Café Ole and Bourbon Beau; Jelly Glaze in Rose’ & Play and Chill Touch; Cover Me in Chrome in Dancing Lights; and Just Jewel in Spiced Up. Additionally, three new nail art sticker sets are available in Safari ‘RariPeace, Love & Nails; and Cosmo Moment. Believe® also now offers a precision-crafted, stainless steel beauty scissor for help in creating expert and controlled trimming of brows, cuticles and false lashes.
COVERGIRL® offers clean, beautiful and easy-to-use beauty supplies. New products include Easy Breezy Brow™ Micro-Fine + Define, Lash Blast Primer, Lash Blast Clean Volume Regular and Waterproof Mascara and Perfect Point Plus Liquid Eyeliner available in single or value pack. COVERGIRL® products are Leaping Bunny Certified by Cruelty- Free International.
Sally Hansen®
Refresh nails this summer with help from Sally Hansen. At Dollar General, customers can find exciting new products including Hard as Nails® to seal nail edges for long-lasting protection against chipping, splitting and cracking in Clear and Nude, and Hard as Nails Strengthening Topcoat™ that provides a high-shine finish to help prevent breaking and splitting.
Root to End
Dollar General is excited to announce four new haircare products aimed at cleaning, conditioning, treating and styling hair. The new additions to the collection include Root to End’s Detox Shampoo Replenishing Hair Mask Enhancing Volumizer and Purple Hair Mask. All products are free of SLS/SLES, parabens, phthalates and mineral oil and are cruelty free and vegan.
Composed of eight products and available exclusively at DG, the Story hair care line celebrates and empowers hair as the ultimate canvas of cultural discovery and self-expression. Committed to quality, Story is dye-free, vegan and free of parabens, phthalates, silicones and mineral oils. The line includes Hydrating ShampooHydrating ConditionerDeep Conditioning MaskConditioning Detangler SprayClarifying Scalp WashSoothing Scalp OilTwist and Set Curl Cream and Moisturizing Styling Gel. All products include moisture rich, natural ingredients to drench curl types 3a-4c with ultimate hydration in a modern, clean scent.
Texture Theory™
Texture Theory™ offers seven products designed to be mixed, matched and layered to create routines for a unique mix of curls, coils or kinks. Free from sulfates and harsh chemicals, Texture Theory™ focuses on four main ingredients: mango butter, avocado oil, jojoba oil and castor oil. The selection of products includes Low Foam ShampooMoisturizing ConditionerMask TreatmentLeave-In ConditionerCurl Refresher SprayStyling Gel and Scalp Oil. Each formula brings moisture, manageability, strength or style to showcase a naturally-beautiful crown for luxurious care.
Five Deep Breaths
A fragrant-inspired body collection, Five Deep Breaths features an assortment of products including three-in-one bath foam oil and washbody creamshower steamer fizzieswhipped body scrub and mineral bath and foot salts. Five Deep Breaths’ formulas include calming (lavender and chamomile scents), relaxing (eucalyptus and tea tree scents) and restoring (vanilla and rose scents). The products are free of phthalates, parabens, TEA and DEA.
Scent Happy
Scent Happy products are designed with fragrance experiences that lead senses to the brightest of days including Citrus Sunrise, Coconut Coast, Fresh Bloom, Sugar Dream and Summer Berry. The body care collection features over 40 items including bath bombsbody lotionbody scrubbody washhand soap and fragrance mist. The products are free of parabens, phthalates, mineral oil, silicone and sulfates.
Quality shaving supplies designed to offer a complete grooming system, Shavely’s™ features a Beard & Face Wash to gently cleanse and condition beard and face while hydrating skin and Shavely’s™ Face Lotion & Post Shave helps hydrate dry or razor irritated skin. Each product is available in a refreshing Sandalwood scent or unscented Activated Charcoal.
Neutrogena® Sun
Neutrogena Ultra Sheer® SPF 70 Spray offers a sheer, lightweight, oil- free UVA/UVB sun protection, and  Neutrogena’s new Beach Defense® Stick in SPF 50 offers beach-strength lightweight, water resistant and oxybenzone-free with UVA/UVB sun protection SPF. Grab these items at DG before hitting favorite summer hot spots!
Oh Good!™
Supplying high-quality nutrients in every gummy, Oh Good!™ is a delicious, simple and dependable way for adults and kids to enjoy daily nutritional support. The entire brand is non-GMO and gluten free with 10 formulations including men's and women's multivitamins, children’s multivitamin with probiotics, Energy (Vitamin B12 + D3), Sleep (Melatonin 5mg and 10mg), Protect (Black Elderberry), Protect (Vitamin D), Balance (Apple Cider Vinegar), Balance (Cranberry), Balance (Probiotic), Beauty (Collagen) and Beauty (Hair, Skin and Nails).
Good & Smart® Keto Trail Mixes
Good & Smart® offers two sweet and savory Keto certified trail mixes, bringing quality products at affordable prices while helping customers take small steps toward better living. Blueberry Banana Nut Keto Trail Mix is a blend of almonds, peanuts, cashews, dried blueberries and banana chips. Nutty Chocolate Keto Trail Mix features a blend of peanuts, almonds, pecans, cashews and dark chocolate drops.
Cheez-It® Puff’d™ Double Cheese / Cheez-It® Puff’d™ White Cheddar
New Cheez-It® Puff’d™ will defy cheezpectations. This new snack is incredibly puffy, airy and always baked with 100% real cheese inside and out. The perfectly bite-sized snack.
Sonic™ Drink Mix Sticks
New Sonic™ Drink Mix Singles-To-Go stick packs are zero sugar, low-calorie drink mix sticks in three signature Sonic™ flavors including Cherry LimeadeOcean Water and Strawberry Lemonade. Each box contains six drink mix sticks that can each be mixed into a 16.9 oz. water bottle.
Pringles® Scorchin’ Loaded Nacho 
New Pringles® Scorchin’ Wavy Loaded Nachos have the flavors of creamy queso, sour cream and corn tortillas, all with a bit of slow heat. Each bite features a hint of spicy jalapeño and cayenne pepper—with even more crunch than a traditional Pringle because of their wavy texture.