Tracey Herrmann Among “People Who Make A Difference” by Mass Market Retailers

Tracey Herrmann, Dollar General’s senior vice president of channel innovation, was named among Mass Market Retailers 2023 “People Who Make a Difference.” The digital issue is available online here.

“Tracey’s leadership and influence to serve pOpshelf customers alongside her passion to invest in her people make a meaningful impact across the organization,” shared Steve Deckard, Dollar General’s executive vice president of emerging markets. “We thank MMR for recognizing Tracey’s ardent efforts to make a positive difference in retail.”

Herrmann currently leads  store operations, merchandising marketing and all P&L responsibilities for more than 190  pOpshelf stores in 19 states.  She joined Dollar General in 2013 as senior director of marketing for Dollar General Market with oversight of strategy and execution for pricing, merchandising, assortment and space allocation. Since then, she has held a variety of leadership roles of increasing responsibility in store operations, merchandising and pricing.

“I genuinely care about the Dollar General and the pOpshelf customers,” Herrmann shared. “I’m always challenging myself on how we can innovate to bring the customer more excitement and more value. For pOpshelf, it’s really about delivering joy and taking stress out of her life, and I always think the customer deserves more.”