Tony Rogers Joins Dollar General as Senior Vice President, Chief Marketing Officer

Jun 20, 2024

Tony Rogers
Today, Dollar General Corporation announced Tony Rogers has joined the Company as senior vice president, chief marketing officer. Rogers will lead the development and execution of DG’s marketing, brand, media and personalization strategies across all channels, including digital properties and the DG Media Network.

“I am excited to welcome Tony to Dollar General.  His proven ability to drive innovative personalized marketing strategies that enhance brand positioning, connect with consumers, and drive growth will elevate our customer engagement and support our key initiatives here at Dollar General,” said Emily Taylor, executive vice president and chief merchandising officer. 

With more than 25 years of experience, Rogers served in several senior executive roles prior to joining Dollar General, including chief member officer at Sam’s Club, chief marketing officer at Walmart and most recently as chief marketing officer at Signet Jewelers.  Rogers earned both his Bachelor of Business Administration in accounting and Master of Business Administration in marketing from The University of Texas at Austin.