The Weather Outside is Frightful, the Deals Inside Delightful

December 17, 2010

Leading discounter Dollar General helps shoppers in the homestretch of the holidays with bargains, convenience and more

GOODLETTSVILLE, Tenn. (BUSINESS WIRE), December 17, 2010 - Last-minute shoppers are getting a lot of help from discounter Dollar General (NYSE:DG), as it extends its bargains and its hours leading up to Christmas Eve.

More than 350 toys are still less than $5, and shoppers buying $100 worth or more of toys continue to receive an additional 10 percent off. What’s more, the retailer is extending hours to accommodate time-strapped shoppers. All stores are open until 10 p.m. every day through December 23. And, stores remain open on Christmas Eve, 7 a.m. – 8 p.m.

“This is a hectic time every year for shoppers, and Dollar General is making it easy by providing great values and convenience right up to the last minute,” said Todd Vasos, Dollar General’s division president and chief merchandising officer. “We’re ready to help our customers put the finishing touches on their holiday.”

Shoppers may choose from hot, new items including Taylor Swift® and Liv® dolls, as well as popular toys from Mattel®, Fisher Price®, Hasbro®, Matchbox®, Toy Story 3®, Cars®, Disney Princess®, Sponge Bob®, Iron Man®, Nerf® and many more. Shoppers can also fill stockings for less with Dollar General’s assortment of stocking stuffer toys, many for $1 or less.

In addition, shoppers can reap more savings from the coupon center at

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!(R) by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With 9,273 stores in 35 states as of October 29, 2010, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola.



Dollar General Corporation
Tawn Earnest, 615-855-5209
Emily Weiss, 615-855-5210


About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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