Ready, Set, Pop!
Apr 24, 2017
Movie theatre popcorn lovers are rejoicing over Regal Entertainment Group’s new microwavable version of its delicious, signature popcorn! Regal’s theatre popcorn will be available at more than 13,400 Dollar General stores nationwide exclusively from May through August. In addition, guests who purchase the treat will receive a coupon for $1 off a concession combo at Regal theatres.
Regal’s introduction of microwavable popcorn creates opportunities for busy families and friends to enjoy moviegoing in a way that fits their active lifestyles. The delicious flavor and theatre quality of the popcorn makes it a staple for stay-at-home movie nights. This new product rollout also invites guests to enjoy a taste of the theatre during in-home movie nights for the ultimate entertainment experience.
“Regal’s partnership with Dollar General is the perfect way to offer guests the same buttery flavor that they love in theatres, with an amazing level of affordability and convenience,” said John Curry, Senior Vice President of Food Service & Cinebarre at Regal Entertainment Group. “Now, Regal fans can pick up a box of their favorite popcorn on-the-go to enjoy movie night anytime.”
Regal’s introduction of microwavable popcorn creates opportunities for busy families and friends to enjoy moviegoing in a way that fits their active lifestyles. The delicious flavor and theatre quality of the popcorn makes it a staple for stay-at-home movie nights. This new product rollout also invites guests to enjoy a taste of the theatre during in-home movie nights for the ultimate entertainment experience.
“Regal’s partnership with Dollar General is the perfect way to offer guests the same buttery flavor that they love in theatres, with an amazing level of affordability and convenience,” said John Curry, Senior Vice President of Food Service & Cinebarre at Regal Entertainment Group. “Now, Regal fans can pick up a box of their favorite popcorn on-the-go to enjoy movie night anytime.”