Private Label Hall of Fame Inducts Dollar General’s Jackie Li

Mar 22, 2024

DG’s Senior Vice President, Private Brands and Global Sourcing Named Private Brand Innovator


Dollar General is honored to announce that Jackie Li, senior vice president, private brands and global sourcing, has been inducted into the Private Label Hall of Fame in the Retailer – Private Brand Innovator category.

“Jackie’s customer-centric approach allows him to think beyond the bottom line and make genuine connections between DG’s business and customers,” said Emily Taylor, executive vice president and chief merchandising officer at Dollar General. “Jackie and his team utilize people, processes, innovation and technology to meet customers’ unique and diverse needs, ensuring each private brand product is relevant while truly exhibiting DG’s mission of Serving Others.”

Li holds responsibility for Dollar General’s overarching private brand business strategy including merchandising, sales, marketing, branding and product development. Since joining DG in 2018, he has also been responsible for company-wide global sourcing strategy as well as managing DG’s global operation offices in Hong Kong, Shen Zhen, Shang Hai and satellite offices in Southeast Asia, Mexico and Europe.

“At a time when private label is seeing tremendous growth, we’re excited at the opportunity to once again honor those who set a solid foundation for the industry, while also celebrating today’s stars who are driving the business forward,” said Greg Sleter, associate publisher and executive editor of Store Brands.

“The Private Label Hall of Fame is an annual tradition that celebrates those who are contributing to and will make a lasting impact on the store brands industry,” said PLMA President Peggy Davies. “The inductees serve as role models for current and future generations of professionals in the private brand business.

The Private Label Hall of Fame was created in 2006 by the Private Label Manufacturers Association (PLMA) to recognize those who, in a variety of professional roles, have made significant contributions to the growth and development of the global private label industry. This year’s class includes 16 individuals in four categories including Lifetime Achievement, Private Brand Champion, Private Brand Innovator and Next Gen Private Label Leader across retailers, manufacturers and pioneers. The Hall of Fame now counts more than 75 members.