Dollar General Announces New Super Premium Pet Food
March 07, 2023
Family-Made in the U.S.A., Nature’s Menu® Features Natural Ingredients
Dollar General has reformulated and rebranded its dog and cat food line, Nature’s Menu. The Company’s continued investment in private brands is illustrated through this elevated, now premium brand pet food at a value price, which was developed in response to consumer insights.
“Our team of brand managers and buyers strive to ensure each private brand item we develop focuses on the needs of our customers and their families. Such is the case with Nature’s Menu, Dollar General’s exclusive super premium dog and cat food brand,” said Jackie Li, senior vice president of private brands and global sourcing at Dollar General. “Nature’s Menu is made by a family-owned and operated company in the U.S.A and, like other DG private brands, is backed by our 100% satisfaction guarantee. We are pleased to bring this exceptional, premium brand of pet food to market.”
Nature’s Menu dry pet foods are crafted with natural ingredients including real beef, lamb or farm-raised, cage free chicken as the #1 ingredient. These pet foods contain vegetables and wholesome grains and are free from corn, soy, wheat, fillers, animal by-products, artificial colors, flavors and preservatives. Nature’s Menu dry pet food products are enhanced with prebiotics and probiotics to help support healthy digestion, and they feature added vitamins, minerals and other trace nutrients including Omega 3 and 6 Fatty Acids for healthy skin and coats.
Nature’s Menu dry pet food is available chain-wide in 5-pound and 15-pound dog foods in Chicken, Lamb or Beef with Brown Rice; a 5-pound Chicken and Brown Rice puppy food; and a 3.5-pound Chicken and Brown Rice cat food. Prices range from $7.00 to $20.00 per bag.
This summer, Nature’s Menu will debut a newly reformulated wet pet food, made in the U.S.A. Additional details will be shared when available.
High-res photos are available for download here.
Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of March 3, 2023, the company’s 19,147 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever. Learn more at DollarGeneral.com.