Here For What Matters: By Helping Our Customers Stretch their Budgets

Jun 12, 2024

Since opening 85 years ago, we’ve remained focused on saving our customers time and money on everyday items at everyday low prices. Today, through our 20,000+ neighborhood general stores, we remain committed to helping our customers stretch their budgets to meet their needs.

“We're proud to serve customers of all socioeconomic backgrounds, many of whom continue to be impacted by inflationary pressures and depend on us to deliver more affordable options on basic needs and household essentials,” said Angela Martin, Dollar General’s vice president of customer insights and branding. “We offer a variety of ways to save, from digital coupons and cashback programs to smaller package sizes, as well as our ongoing commitment of providing more than 2,000 items priced at $1 or less every day, all driven by customer feedback and demand.”

Our efforts include but are not limited to:

• Dollar General App: Customers explore the week’s best deals and use digital shopping tools to plan store trips, including Digital Coupons, Cart Calculator, Shopping List, and DG Cash Back.

• Value Valley: DG remains committed to offering products at the $1 price point from recognizable brands including Downy, Crest, Colgate, Glad and more, as well as our own private brands. This not only helps customers stretch their budgets, but it also allows them to try new products they might not otherwise be able to afford in a larger pack size or higher price point.

• Private Brands: Our growing private brand portfolio, where the majority of items carry a 100% satisfaction guarantee, strives to provide the right size, assortment and price point to meet customer demand. 

• Custom Package Sizing Options: DG partners with some of America’s most-trusted brands such as Clorox, Procter & Gamble, Hanes, Coca-Cola, Unilever, Nestlé, Kimberly-Clark, Kellogg’s and General Mills  suppliers, as well as DG private brand suppliers to offer items that meet customers’ product, size, variety and affordability needs. 

“We are mindful to offer various, and sometimes smaller, pack sizes that allow customers to purchase the items they want or need at price points they can afford within their budget ,” Martin said. "Our specific package sizes of many name brand and private brand items help us stay true to our core customers, ensuring we can keep prices low and affordable and products accessible.”