Hanes® Debuts at Dollar General

March 29, 2010

Discount Retailer Brings the Comfort, Fit and Value of Hanes^® to its Customers

GOODLETTSVILLE, Tenn. (BUSINESS WIRE), March 29, 2010 - Fans of Hanes^® will now find their favorite brand of underwear at 8,800 Dollar General stores.

“We are proud to broaden our selection of high-quality apparel basics and well-known brands with the addition of Hanes^®,” said Todd Vasos, Dollar General’s chief merchandising officer. “Hanes^® offers comfortable and stylish choices at affordable prices. This added line of underwear essentials makes it even easier for shoppers to get all of life’s necessities in one quick trip to Dollar General.”

Dollar General offers shoppers a wide selection of Hanes^® underwear basics. The men’s line includes underwear bottoms and tops, as well as t-shirts in assorted colors. In women’s, Dollar General offers a variety of panties, such as cotton and nylon briefs, bikinis and boy shorts. The children’s underwear offering includes underwear tops and bottoms and t-shirts in a variety of colors for boys, and underwear bottoms and camisoles for girls.

Hanes^® is America’s most trusted and preferred apparel brand and its products are found in nearly nine of every 10 American households.

Dollar General and Hanes^® are committed to offering customers products they will enjoy and feel good about buying. Hanesbrands Inc., the parent company of Hanes, is an apparel industry leader in social responsibility, environmental stewardship and ethical business conduct. The company has been recognized by the U.S. Environmental Protection Agency for energy management, has an innovative worldwide global business practices program, is a participating company in the Fair Labor Association, and has all of its company-owned and major contract facilities certified by the Worldwide Responsible Apparel Production program, one of the first to establish common standards in social compliance.

To learn more about Dollar General, visit www.dollargeneral.com.

About Dollar General Corporation

Goodlettsville, Tenn.-based Dollar General Corporation (NYSE: DG) has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!^® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 8,800 stores in 35 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America’s most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg’s, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at www.dollargeneral.com.

About Hanes

Hanes is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.hanes.com. Hanes is a flagship brand of Hanesbrands Inc.

About Hanesbrands Inc.

Hanesbrands Inc. (NYSE: HBI) is a leading marketer of everyday apparel essentials under some of the world’s strongest apparel brands, including Hanes, Champion, Playtex, Bali, JMS/Just My Size, barely there and Wonderbra. The company sells T-shirts, bras, panties, men’s underwear, children’s underwear, socks, hosiery, casualwear and activewear produced in the company’s low-cost global supply chain. Hanesbrands has approximately 45,000 employees in more than 25 countries. More information about the company may be found on the Hanesbrands Internet Web site at www.hanesbrands.com.