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Dollar General to Sponsor Sarah Fisher in Two Indycar Series Races
July 16, 2008
Sarah Fisher Racing's No.67 to Carry the Dollar General Banner at Kentucky and Chicagoland
INDIANAPOLIS — July 16, 2008 — Dollar General will be the primary sponsor of Sarah Fisher Racing's (SFR) No. 67 Honda powered Dallara for two upcoming races this year in the IndyCar Series. Driven by IndyCar Series veteran Sarah Fisher, the Dollar General car will make its IndyCar Series debut at Kentucky Speedway on August 9. Fisher will also race the Dollar General car at Chicagoland Speedway on September 7.
"Dollar General is excited about sponsoring Sarah Fisher Racing in these two races," said Rick Dreiling, Dollar General's CEO. "Sarah has had a remarkable history-making journey in IndyCar racing, which has inspired many, both in and outside of the sport."
This is Dollar General's first sponsorship in the IndyCar Series. The car is co-sponsored by Dollar General's vendor partners, Arm & Hammer, Band-Aid, Clorox, Colgate, Kraft, Lysol, Reese's and Slim Jim. Dollar General made its first foray into motorsports marketing in 2005 with a NASCAR Nationwide Series team sponsorship. The company has been a sponsor in the NASCAR series ever since. In the current season, Dollar General is partnering with Braun Racing to place star drivers in the Dollar General Nationwide Series car in select races.
Fisher is looking forward to returning to Kentucky Speedway where she owns the track qualifying record. At the track in 2002, she made history by becoming the first woman in North American motorsports history to win the pole position for a major-league open-wheel race.
"Dollar General's sponsorship of SFR for two races this year has energized my team. We're all excited to be racing for Dollar General," said Fisher, who made her seventh start in the Indianapolis 500 in May 2008. "It's great to return to Kentucky with my own team. I've done well there in the past, and I believe I can do just as well or better with my own team behind me. We're going to do our best to bring home a victory for the team and Dollar General."
SFR and Fisher plan to test the No. 67 Dollar General Honda powered Dallara prior to the Kentucky Speedway race weekend. Date and time of the testing will be announced at a later date.
Dollar General joins Direct Supply, Hartman Oil, AAA Hoosier Insurance and TAG Heuer in sponsoring SFR.
The Meijer Indy 300 presented by Pepsi and Edy's Ice Cream is the 14th race on the 2008 IndyCar Series schedule. The final evening race of the season will be at Kentucky Speedway in Sparta, Kentucky and shown live under the lights on ESPN2 in DirecTV HD at 6:30 p.m. EST. Additional coverage will be available on the IMS Radio Network and XM Satellite Radio's "IndyCar Racing," with broadcast coverage summaries available at www.indycar.com and www.sarahfisher.com.
About Dollar General
Dollar General is a leading discount retailer with more than 8,000 neighborhood stores. Dollar General helps shoppers Save Time. Save Money. Every Day.® by offering national branded items that are frequently used and replenished such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at everyday low prices in convenient neighborhood stores. Dollar General is among the largest retailers of top-quality products made by America's most trusted manufacturers such as Procter & Gamble, Kimberly Clark, PepsiCo, Unilever, Kellogg's, General Mills, Nabisco and Fruit of the Loom.
About Sarah Fisher Racing (SFR)
Indianapolis-based Sarah Fisher Racing, LLC (SFR) was founded in January 2008 and began competing in the IndyCar Series beginning with the 92nd Indianapolis 500 in May 2008. When her team rolled to the grid, they became the first female driver/owner race team in IndyCar Series history. Fisher currently is the youngest team owner. For more information, please visit Sarah Fisher Racing on the World Wide Web at www.sarahfisher.com.
About Sarah Fisher:
At just 27 years old, Sarah Fisher has already competed in seven Indianapolis 500 races, tying Lyn St. James for the most number of starts for a woman at seven apiece. She's been voted the Most Popular Driver four times in two separate series (IndyCar and NASCAR). The youngest person in history to pass the IndyCar Series Rookie test at that time, Fisher debuted in the IndyCar Series in 1999 for Derrick Walker. In 2000, she became the third woman and one of the youngest drivers in history to compete in the Indianapolis 500. Sarah continued to make history at the Indy 500 as the youngest person to lead laps in an IndyCar Series race and the youngest woman to stand on a podium with a third-place finish. The following year, Sarah claimed second-place at Homestead Miami Speedway, the best result in history by a woman in the IndyCar Series. In 2002, Sarah became the first woman to qualify fastest for a major North American open-wheel event, setting a new track record at Kentucky Speedway. In 2003, Fisher became the fastest woman to qualify for the Indianapolis 500 with a four-lap average of 229.439 mph. In 2004, Fisher made a one-off start for Kelly Racing in the Indianapolis 500 then shifted to NASCAR racing. In 2005, Fisher piloted the No. 20 Chevrolet Monte Carlo for the Bill McAnally Racing/Richard Childress Racing Development Program in the NASCAR Grand National Division, West Series, and captured four top-ten finishes in 13 starts. She was the Most Popular Driver in the series. In 2006, Fisher returned to IndyCar Series, with a best start and finish of 12th at Kentucky Speedway. Fisher returned full-time to the IndyCar Series in 2007 for Dreyer & Reinbold Racing with a best start of eighth at Homestead-Miami Speedway and a best finish of seventh at Iowa Speedway. In 2008, she formed her own race team, Sarah Fisher Racing (SFR), and made her first start under her own umbrella in the 92nd Indianapolis 500, her seventh attempt at the checkered flag. For more information, please visit Sarah Fisher on the World Wide Web at www.sarahfisher.com.
Contact Sarah Fisher:
Klint Briney, 317-417-0680
Contact Dollar General:
Emily Weiss, 615-855-5210