Dollar General to Sponsor Kyle Busch in Five NASCAR® Camping World Truck Series Races in 2011

November 12, 2010

GOODLETTSVILLE, Tenn. (BUSINESS WIRE), November 12, 2010 - Dollar General will go truck racing with Kyle Busch and Kyle Busch Motorsports in five NASCAR® Camping World Truck Series races in 2011. Busch’s No. 18 Toyota Tundra will be sporting the Dollar General yellow and black at Daytona International Speedway on February 18, Nashville Superspeedway on April 22, Kentucky Speedway on July 7, Chicagoland Speedway on September 16 and Homestead-Miami Speedway on November 18.

“Dollar General is excited to partner with Kyle and Kyle Busch Motorsports in 2011,” said Rick Dreiling, chairman and CEO of Dollar General. “We enjoyed being the sponsor for Kyle’s first win with Kyle Busch Motorsports at Nashville Superspeedway in 2010, and we look forward to seeing him in victory lane in 2011.”

Dollar General and Busch have had recent successes together on the track. Most recently, Busch had a win for Dollar General and his new team, Kyle Busch Motorsports, at Nashville Superspeedway in April 2010 in his No. 18 Toyota Tundra. Additionally, Busch drove the Braun Racing No. 32 Dollar General Toyota Camry to victory lane in May 2008 in the NASCAR Nationwide Series race at Charlotte Motor Speedway. The Las Vegas native has more than 80 wins in NASCAR’s top three divisions, including three Nationwide Series races that were sponsored by Dollar General.

“We’re extremely happy that Dollar General has decided to partner with Kyle Busch Motorsports for five races in 2011,” said Busch, who has 21 career victories in the Camping World Truck Series. “They sponsored our Tundra for our first win at their home track in Nashville, Tenn., which was a special day in my racing career. We’re going to do everything we can to put them in victory lane again next year, starting with Daytona.”

Busch’s No. 18 Toyota is competing for the 2010 Camping World Truck Series owner’s title. It is second in the championship standings, 39 points behind the first-place No. 30 truck of Germain Racing.

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 9,100 stores in 35 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at

About Kyle Busch Motorsports

NASCAR superstar Kyle Busch added a second career within NASCAR in December 2009 when he announced his Kyle Busch Motorsports team would compete in the NASCAR Camping World Truck Series in 2010. Separating KBM from its competitors is its owner – Busch. The 25-year-old is widely considered the most talented driver in any of NASCAR’s national touring series and has posted more than 80 wins across the NASCAR Sprint Cup, NASCAR Nationwide and NASCAR Camping World Truck Series. KBM is a leader on and off the track in the NASCAR Camping World Truck Series, posting five wins thus far during its inaugural season. Its newly built 77,000-square-foot facility in Mooresville, N.C. boasts state-of-the-art equipment and its pending LEED certification makes it unmatched among its peers.


Dollar General Corporation
Emily Weiss, 615-855-5210
Kyle Busch Motorsports
Bill Janitz, 704-875-3388

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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