Dollar General to Debut Stores in California

GOODLETTSVILLE, Tenn. (BUSINESS WIRE), May 26, 2011 - Dollar General Corp. (NYSE: DG) today announced that it plans to open its first stores in California in 2012 following successful expansions in other western states such as Arizona and Colorado in recent years.

“Our California stores will mark a significant milestone for Dollar General, giving us a coast-to-coast presence for the first time,” said Rick Dreiling, chairman and CEO. “Our team is excited about carrying our mission westward and delivering value and convenience, our hallmarks for over 70 years, to new customers.”

The leading small-box retailer’s iconic yellow store signs have long graced the landscape in the southern U.S., where its brand is most dominant. Dollar General has grown quickly beyond its southern roots, sometimes opening two or three stores a day. It nearly doubled its store base in the last decade from 5,000 in 2000 to more than 9,500 today. Dollar General operates more company-owned retail stores than any other retailer in America.

The California announcement comes on the heels of the company’s planned expansions into three new states in 2011 – Connecticut, Nevada and New Hampshire. California would be Dollar General’s 39th state.

Dollar General plans to serve California shoppers in suburban, rural and metropolitan markets by distinguishing itself with low prices on products that families use and replenish often in convenient, hassle-free neighborhood stores.

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!(R) by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 9,500 stores in 35 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the federal securities laws, such as statements regarding the Company’s planned expansion into new states and associated timelines. Forward-looking statements involve risks, uncertainties and other factors that may cause the actual results to differ materially from those expressed in the statements. All forward-looking information should be evaluated in the context of these risks, uncertainties and other factors. Important factors that could cause actual results to differ materially from the expectations expressed in or implied by such forward-looking statements include, but are not limited to:

All forward-looking statements are qualified in their entirety by these and other cautionary statements that we make from time to time in our other SEC filings and public communications. Forward-looking statements speak only as of the date made. The Company undertakes no obligation to update or revise any forward-looking statement to reflect events or circumstances arising after the date on which they were made. As a result of these risks and uncertainties, readers are cautioned not to place undue reliance on any forward-looking statements included herein or that may be made elsewhere from time to time by, or on behalf of, the Company.