Dollar General to Be Exclusive Retailer of Rexall® Brand Products

GOODLETTSVILLE, Tenn. (BUSINESS WIRE), March 24, 2010 - Dollar General today announced that it will be the exclusive retailer of Rexall brand products. The discount retailer is adding a wide variety of Rexall brand products to its merchandise assortment.

“Rexall spent decades caring for generations of families in communities across the country through its drugstores, pharmacies and by developing high-quality, reputable products,” said Todd Vasos, Dollar General’s chief merchandising officer. “Dollar General is excited and proud to offer our customers that same heritage of dependable care and quality as we welcome Rexall products to our stores.”

The introduction of Rexall at Dollar General is a union of two brands that represent time-tested quality and commitment to caring for its customers and their families. For more than 100 years, generations of Americans relied on the Rexall brand for their health care needs. This trusted brand is now available exclusively at Dollar General.

Customers will find a broad assortment of Rexall brand products at Dollar General, including over-the-counter medications, first aid, foot care and dental care. Rexall vitamins and supplements are currently available at Dollar General stores, and a full line of Rexall products will be on Dollar General’s shelves this fall.

About Dollar General Corporation

Goodlettsville, Tenn.-based Dollar General Corporation (NYSE: DG) has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 8,800 stores in 35 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America’s most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg’s, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at