MOORESVILLE, NC (September 25, 2008) - Braun Racing and Dollar General Corporation are pleased to announce an agreement in which the Goodlettsville, Tenn.-based discount retailer will continue to serve as primary sponsor of Braun Racing's NASCAR Nationwide Series No. 32 Toyota Camry. Dollar General will serve as the primary sponsor of the car for all 35 NASCAR Nationwide Series races in 2009.
The announcement comes in the midst of a successful 2008 partnership that involved sponsorship in 13 Nationwide Series events with an all-star lineup of drivers including Kyle Busch, Denny Hamlin, James Buescher and Brian Vickers. In May, Busch drove the No. 32 Dollar General stores Camry to victory lane at Lowe's Motor Speedway, giving both the team and sponsor their first win of the season.
The 2009 driver line-up of the No. 32 Dollar General stores Camry will be announced at a later date.
Since beginning their motorsports marketing program in 2005, Dollar General has broadened its marketing efforts to include at-track programs and promotions as well as title sponsorship of two Nationwide Series events, one each at Chicagoland Speedway and Lowes Motor Speedway.
"Dollar General is proud of our association with Braun Racing," said Monty Bailey, Motorsports Manager, Dollar General Corporation. "The possibilities that lie ahead are exciting for each of our organizations. We have a dynamic relationship, and we are happy to renew our partnership."
Todd Braun, owner of Braun Racing, looks forward to the continued relationship with Dollar General.
"We are very pleased to not only continue our relationship with Dollar General but also to be able to grow the program full time" said Braun. "Dollar General has recognized that the NASCAR Nationwide Series is an excellent platform for them to maximize brand awareness among their consumers, many of whom are NASCAR fans and we are excited to be a part of that and to help them reach their marketing objectives.
About Dollar General
Dollar General is a leading discount retailer with more than 8,300 neighborhood stores. Dollar General helps shoppers Save Time. Save Money. Every Day.® by offering national branded items that are frequently used and replenished such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at everyday low prices in convenient neighborhood stores. Dollar General is among the largest retailers of top-quality products made by America's most trusted manufacturers such as Procter & Gamble, Kimberly Clark, PepsiCo, Unilever, Kellogg's, General Mills, Nabisco and Fruit of the Loom.
About Braun Racing
Braun Racing is a leading team in the NASCAR Nationwide Series and last year was handpicked by Toyota to help their entrance into the series. The team is credited with giving the manufacturer their first victory when Jason Leffler captured the win at O'Reilly Raceway Park last July. Founded by team owner Todd Braun in 2002, the team is in its sixth season of competition in the NASCAR Nationwide Series with drivers Jason Leffler in the No. 38 Great Clips Toyota and Brian Vickers, Kyle Busch and Denny Hamlin sharing time in the No. 32 Toyota sponsored by Dollar General, ABF Moving, Hass Avocados from Mexico and Beringer Vineyards. The Fraternal Order of Eagles serves as an associate sponsor on both entries.
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