Dollar General Sells Authentic Colgate Toothpaste, Received Directly From The Manufacturer

GOODLETTSVILLE, Tenn. (July 3, 2007) – Customers who purchase Colgate toothpaste at Dollar General stores can be sure that they are getting the bonafide product, sourced directly from the Colgate-Palmolive Company.

Dollar General is not among the discount retailers involved in a recall of counterfeit toothpaste falsely labeled as "Colgate" that was announced in June. The counterfeit toothpaste, which is labeled as manufactured in South Africa and is offered in a 5 ounce (100ml) tube, is not made by Colgate and is not sold in any of Dollar General's 8,000 stores.

"Dollar General has been a valued partner to Colgate-Palmolive for 20 years," said Seamus McBride, President of Colgate-U.S. "Consumers have great confidence in the Colgate brand, and we rely on Dollar General to reach our consumers with the genuine Colgate toothpaste that they trust."

North Bergen, NJ-based MS USA Trading Inc. initiated a recall in June of counterfeit toothpaste falsely labeled as "Colgate" they sold to some independent discount stores.

About Dollar General

Dollar General is a Fortune 500® discount retailer with more than 8,000 neighborhood stores. Dollar General stores offer convenience and value to customers by offering consumable basic items that are frequently used and replenished, such as food, snacks, health and beauty aids and cleaning supplies, as well as a selection of basic apparel, housewares and seasonal items at everyday low prices. For more information about Dollar General, go to

Tawn Earnest, 615-855-5209