Dollar General Rings in the New Year by Helping Customers Pay off Their Home, Car, Credit Cards and More

December 27, 2010

‘Fresh Start, Every Day Sweepstakes’ offers Grand Prize $100,000 Home Payoff

GOODLETTSVILLE, Tenn. (BUSINESS WIRE), December 27, 2010 - Dollar General (NYSE:DG) is helping its customers begin the new year with more money in their pocket. From January 1 through January 31, shoppers can enter the Fresh Start Every Day Sweepstakes for the chance to pay off their bills, including a grand prize $100,000 home payoff.

“We all look to the new year as a time to make a fresh start,” said Rick Dreiling, Dollar General’s chairman and CEO. “In these challenging times, it’s exciting for us to give our customers an opportunity to pay off their bills.”

In addition to the grand prize $100,000 home pay-off, the Fresh Start Every Day Sweepstakes will be awarding:

  • 1st Prize $20,000 Car pay-off
  • 2nd Prize $5,000 Credit Card pay-off
  • 3rd Prize $2,400 Utility Bills pay-off

Shoppers may also win thousands of great prizes instantly at Those instant prizes include:

  • $100 Gift Card (100 winners)
  • $50 Gift Card (500 winners)
  • $30 Gift Card (3100 winners)

Shoppers who purchase qualifying products at Dollar General may enter the sweepstakes during the month of January by visiting or calling 1-866-541-0196 to input a special code from their receipts. Gift card winners will be notified instantly. Winners of the grand prize, 1st, 2nd and 3rd prizes will be randomly drawn in mid-February. There is no purchase necessary to enter or win. For complete sweepstakes details and rules, including how to enter without purchase, visit

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!(R) by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 9,100 stores in 35 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General and get coupons at


Dollar General Corporation
Tawn Earnest, 615-855-5209

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

<< Back

You must be logged in to view this item.


This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.