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Dollar General Returns to IndyCar Series to Sponsor Sarah Fisher
January 13, 2009
Discount retailer to sponsor Fisher at four events in 2009
INDIANAPOLIS (January 13, 2009) - Dollar General will extend its sponsorship of Sarah Fisher Racing (SFR) into 2009 by serving as the primary sponsor of the No. 67 Honda-powered Dallara for four races, one each at Kansas, Indianapolis, Kentucky and Chicago, driven by IndyCar Series owner/driver Sarah Fisher.
"Dollar General is excited about being a part of IndyCar racing for a second season by sponsoring Sarah Fisher in four races," said Rick Dreiling, Dollar General's Chairman and CEO. "We look forward to cheering for Sarah and SFR as her team continues to grow and succeed."
Dollar General sponsored SFR for two events in 2008 at Kentucky and ChicagoLand Speedway, rounding out Fisher's first year as an owner of an IndyCar Series team.
"It has been a pleasure to work with Dollar General, and they have quickly become a great sponsor, as well as a trusted friend to the SFR team," said Fisher, 28, returning from a trip to Las Vegas this past weekend for the International Consumer Electronics Show (CES) on behalf of new her partner, SimCraft Racing Simulators. "I enjoyed racing for them last year and am thrilled that they are back for four more races. With Dollar General behind us, we are planning on a very successful season."
Fisher opens her 2009 season with her fifth start at Kansas Speedway, which will be her first at the speedway as a team owner. Fisher returns to Indianapolis where she will attempt to set a women's record of eight starts in the 93-year-old race. Fisher is still the youngest and fastest female to ever qualify for the Indy 500. Her return to Kentucky Speedway will also be her eighth appearance at the track, where she owns the track qualifying record. It was at Kentucky Speedway in 2002 that Fisher made history by becoming the first woman in the U.S. and in the world to win the pole position for a major-league open-wheel race. She then will make her eighth start at ChicagoLand Speedway.
"Kansas Speedway will be a great start for us this year," said Fisher. "We began our 2008 season at Indianapolis, and to have the opportunity to be on track prior to Indy will be a great benchmark for our season."
Fisher said the ultimate goal for 2009 is to run all the ovals. She hopes to expand from the team's three-race effort in 2008 to a six-race effort in 2009. SFR is currently in the contract stage with additional SFR partners, which will be announced at a later date.
The Road Runner Turbo Indy 300 will be the third race on the 2009 IndyCar Series schedule and the first oval race of the season. It will be held at Kansas Speedway in Kansas City, Kan., on Sunday April 26, 2009, and shown live on the VERSUS (VS) Network at 4 p.m. EST. Additional coverage will be available on the IMS Radio Network and XM Satellite Radio's "IndyCar Racing," with broadcast coverage summaries available at www.indycar.com and www.sarahfisher.com.
About Dollar General
Dollar General is the largest discount retailer in the United States by number of stores with more than 8,300 neighborhood stores located in 35 states. Dollar General helps shoppers Save Time. Save Money. Every Day.® by offering quality private label and national branded items that are frequently used and replenished such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at everyday low prices in convenient neighborhood stores. Dollar General is among the largest retailers of top-quality products made by America's most trusted manufacturers such as Procter & Gamble, Kimberly Clark, Unilever, Kellogg's, General Mills, Nabisco, and Fruit of the Loom. The Company store support center is located in Goodlettsville, Tennessee. Dollar General's Web site can be reached at http://www.dollargeneral.com.
About Sarah Fisher Racing (SFR)
Indianapolis-based Sarah Fisher Racing, LLC (SFR) was founded in January 2008 and began competing in the IndyCar Series beginning with the 92nd Indianapolis 500 in May 2008. When her team rolled to the grid, they became the first female driver/owner race team in IndyCar Series history. Fisher currently is the youngest team owner at age 28. For more information, please visit Sarah Fisher Racing on the World Wide Web at www.sarahfisher.com
About Sarah Fisher:
At just 28 years old, Sarah Fisher has already competed in seven Indianapolis 500 races, tying Lyn St. James for the most number of starts for a woman at seven apiece. She's been voted the Most Popular Driver four times in two separate series (IndyCar and NASCAR). The youngest person in history to pass the IndyCar Series Rookie test at that time, Fisher debuted in the IndyCar Series in 1999 for Derrick Walker. In 2000, she became the third woman and one of the youngest drivers in history to compete in the Indianapolis 500. Sarah continued to make history at the Indy 500 as the youngest person to lead laps in an IndyCar Series race and the youngest woman to stand on a podium with a third-place finish. The following year, Sarah claimed second-place at Homestead Miami Speedway, the best result in history by a woman in the IndyCar Series. In 2002, Sarah became the first woman to qualify fastest for a major North American open-wheel event, setting a new track record at Kentucky Speedway. In 2003, Fisher became the fastest woman to qualify for the Indianapolis 500 with a four-lap average of 229.439 mph. In 2004, Fisher made a one-off start for Kelly Racing in the Indianapolis 500 then shifted to NASCAR racing. In 2005, Fisher piloted the No. 20 Chevrolet Monte Carlo for the Bill McAnally Racing/Richard Childress Racing Development Program in the NASCAR Grand National Division, West Series, and captured four top-ten finishes in 13 starts. She was the Most Popular Driver in the series. In 2006, Fisher returned to IndyCar Series, with a best start and finish of 12th at Kentucky Speedway. Fisher returned full-time to the IndyCar Series in 2007 for Dreyer & Reinbold Racing with a best start of eighth at Homestead-Miami Speedway and a best finish of seventh at Iowa Speedway. In 2008, she formed her own race team, Sarah Fisher Racing (SFR), and made her first start under her own umbrella in the 92nd Indianapolis 500, her seventh attempt at the checkered flag. For more information, please visit Sarah Fisher on the World Wide Web at www.sarahfisher.com