Dollar General Recognizes Georgia Mom as “Every Day Hero”

May 08, 2012

Mother’s Day Promotion Invites Consumers to Share Why Their Moms Are Heroes

GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)--In recognition of moms who do extraordinary things every day for their families and communities, Dollar General® (NYSE: DG) is honoring Georgia mom Mary Gail Emery as its official “Every Day Hero.” Emery will also be featured on OWN (The Oprah Winfrey Network) in May.

In partnership with Coca-Cola®, Kellogg® and Procter & Gamble® (P&G), Dollar General has embarked on a month-long campaign to thank moms in communities where Dollar General customers live. To celebrate Mother’s Day, the company is inviting customers to upload videos describing why their moms are “Every Day Heroes.” Videos can be submitted and viewed at www.dollargeneral.com/everydayheroes.

“Dollar General is pleased to honor moms everywhere through the ‘Every Day Heroes’ program,” said Todd Vasos, Dollar General’s chief merchandising officer. “Mary Gail Emery truly embodies the Dollar General ‘Every Day Hero’ through her perseverance in the face of adversity, commitment to family and commitment to volunteerism.”

Emery is a single mother of two children. She coaches her 15-year-old-daughter’s basketball team and serves as a volunteer coach for other AAU and YMCA basketball teams. In addition to coaching, she provides rides to other children who would be unable to participate in sports programs without Emery’s assistance. Emery holds a full-time job and also does part-time work.

"Being a mom is the most important part of who I am,” Emery said. “Through my coaching, I love the role that I can play to inspire youth to stay active with sports while encouraging and mentoring them to keep up with their school work.”

In addition to her community coaching, Emery is a volunteer for “Meals on Wheels” and volunteers to do yard work and clean-up for senior citizens in neighborhoods around Atlanta.

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With 10,000 stores in 39 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, and Coca-Cola. Learn more about Dollar General at www.dollargeneral.com.

This press release has an accompanying Smart Marketing Page providing further details about the organization, products and services introduced above. You can access the Smart Marketing Page via the following link: http://smp.newshq.businesswire.com/pages/dollar-general-recognizes-moms-every-day-heroes.

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Blue Chip Marketing Worldwide
Iris Shaffer, 708-799-6284
ishaffer@bluechipww.com
or
Kathryn Hastie, 847-418-8098
khastie@bluechipww.com