Dollar General Racing Goes Pink to Support National Breast Cancer Awareness Month

September 29, 2010

Dollar General’s NASCAR Nationwide Series No. 32 and IndyCar No. 67 sport pink in October

GOODLETTSVILLE, Tenn. (BUSINESS WIRE), September 29, 2010 - Dollar General’s (NYSE: DG) racing teams are going pink in October in support of National Breast Cancer Awareness Month. To further its support of the cause, Dollar General is donating $25,000 to Susan G. Komen for the Cure®.

“Dollar General is thrilled to once again partner with Braun Racing and Sarah Fisher Racing in support of breast cancer awareness,” said Rick Dreiling, Dollar General’s chairman and CEO. “We are inspired by many of our employees, customers and friends who have been affected by this disease. Together, we hope to raise awareness and increase funding to find cures.”

For the second consecutive year, Dollar General’s NASCAR Nationwide Series No. 32 Braun Racing Toyota and the No. 67 Sarah Fisher Racing (SFR) Honda are going pink to raise awareness of breast cancer and support Susan G. Komen for the Cure. The pink No. 32 car will be driven by Reed Sorenson at the annual Dollar General 300 at Charlotte Motor Speedway on October 15. SFR’s pink No. 67 Honda will be driven by Fisher at the Miami Indy 300 at Homestead-Miami Speedway on Oct. 2. Additionally, SFR and retail partners Maingate and IMS will collectively donate a portion of the retail sales of all SFR co-branded pink merchandise.

Dollar General, Braun Racing and SFR are proud to support Susan G. Komen for the Cure, the global leader of the breast cancer movement. Having invested more than $1.5 billion since inception in 1982, it is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures.

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!(R) by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 9,000 stores in 35 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at

About Turner Motorsports:

Turner Motorsports, LLC, established in 1999, is in the midst of its inaugural full season in NASCAR competition. Co-owned by Texas natives Steve and Sandra Turner, the racing organization is operated out of a 30,000 square-foot facility in Mooresville, N.C., which houses two NASCAR Camping World Truck Series Chevrolet entries piloted by James Buescher and Ricky Carmichael. In addition, the team fields part-time entries in the ARCA Racing Series presented by RE/MAX and Menards, with Carmichael behind the wheel and a full-time USARacing Pro Cup Series team with driver Logan Ruffin. Turner Motorsports recently acquired select assets of NASCAR Nationwide Series powerhouse team, Braun Racing, and is expanding to field three cars in the Nationwide Series in 2011. For more information on Turner Motorsports, visit

About Braun Racing:

Braun Racing is a leading team in the NASCAR Nationwide Series that was handpicked four years ago by Toyota to help lead their entrance into the series. The team is proud to have claimed Toyota's first Nationwide Series pole on February 24, 2007 at California Speedway and their first win at O'Reilly Raceway Park on July 28, 2007. Founded by team owner Todd Braun in 2002, the team is in its eighth season of competition in the NASCAR Nationwide Series and is expanding into a four-car operation in 2010 with an all-star driver line-up that includes Kasey Kahne, Brian Vickers, Jason Leffler, Reed Sorenson, David Reutimann, Jacques Villeneuve and Tayler Malsam. Braun Racing's marketing partners includes Dollar General, Great Clips, Beringer Vineyards, AccuDoc Solutions, Fraternal Order of Eagles, ABF, Iron Horse Jeans,, Northeastern Supply, SEM and Safety-Kleen. For more information on Braun Racing, visit

About Sarah Fisher Racing (SFR)

Sarah Fisher Racing (SFR) is an auto racing team that competes in the IZOD IndyCar® Series, founded by IZOD IndyCar Series veteran racer, Sarah Fisher. Fisher announced plans to become the IZOD IndyCar Series first female owner/driver and the youngest team owner on February 27, 2008, at Homestead-Miami Speedway (HMS). The team competed in three events in 2008, grew 100 percent in 2009 to six races and will compete in nine events in 2010 with backing from Dollar General. The team also announced plans to run a tailored schedule in 2010 for 2006 Firestone Indy Lights Champion Jay Howard in the No. 66 Honda powered Dallara sponsored by SERVICE CENTRAL-the automotive service offering available exclusively at Tire Kingdom, NTB - National Tire and Battery, Merchants Tire and Big O Tires. The Service Central car is scheduled for five events, including the 94th running of the Indy 500, giving the team its first two-car entry in its two-year existence. For more information, please visit Sarah Fisher Racing online at

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.5 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit or call 1-877 GO KOMEN.



Dollar General Corporation
Tawn Earnest, 615-855-5209
Emily Weiss, 615-855-5210

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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