Dollar General Presents Its Third Annual A Day of Beauty Event

GOODLETTSVILLE, Tenn. (BUSINESS WIRE), August 12, 2017 - This afternoon, thousands of visitors enjoyed a fun, informative and free community event at Dollar General’s (NYSE: DG) third annual A Day of Beauty, a multi-cultural health and beauty event held at Music City Center in downtown Nashville.

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“We are excited to host the third annual A Day of Beauty event to energize Dollar General customers and educate them on all of the wonderful multi-cultural products available in our stores,” said Makia Embrey, Dollar General’s A Day of Beauty brand ambassador. “The day focused on providing health, beauty and wellness advice, knowledge, money-saving tips and complimentary samples. We look forward to welcoming today’s attendees to their local Dollar General store soon.”

Today’s event featured a panel discussion entitled Beauty from the Inside Out! featuring Larry Sims, Naja The Nail Guru, Mel J. and Char Braden, a guest speaker presentation from author and actress Kim Fields and a remarkable performance by R&B singer Vivian Green.

Representatives from Dollar General private brands, L.A. Colors, Black Radiance, Maybelline, L’Oreal, Pantene, Colgate, Softsoap, Bronner Brothers, Ecoco, Pink, ORS, Ponds, St. Ives, Caress, Jamaican Oil, Salon Pro, Via Natural, Olay, Shea Moisture, Creme of Nature, Cantu, Ampro, Smooth n Shine, Tone, Palmer’s, Africa's Best, Broadway Colors, Bella Curls and African Pride attended the event, provided samples and complimentary beauty services.

“Seeing the impact of Dollar General’s third annual A Day of Beauty on participants is inspiring,” said actress and special guest presenter Kim Fields. “I am excited to be part of a day that provides an in-depth look at inner and outward beauty where attendees leave feeling empowered with knowledge and pampered with complimentary products.”

The fourth issue of BeautyCents magazine recently hit Dollar General stores providing readers with fall 2017 coupons, advice for the upcoming back to school and fall seasons, apparel trends and more. Copies are available in Dollar General stores throughout the fall. The magazine is also accessible online here.

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For additional information, photographs or items to supplement a story, please visit the DG Newsroom, contact the Media Relations Department at 1-877-944-DGPR (3477) or via email at

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for over 75 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, clothing for the family, housewares and seasonal items at low everyday prices in convenient neighborhood locations. Dollar General operated 13,601 stores in 44 states as of May 5, 2017. In addition to high quality private brands, Dollar General sells products from America's most-trusted brands such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at

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