Dollar General Opens 7,000th Store, Continuing Western Expansion; Clovis, New Mexico Announced as Site of Company's Landmark Store

June 28, 2004

GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)--June 28, 2004--Dollar General Corporation (NYSE: DG) is celebrating the grand opening of its landmark 7,000th store on July 1, 2004, in Clovis, N.M.

Citing the significance of the occasion, Dollar General's Chairman and CEO, David Perdue, commented, "The achievement of opening our 7,000th Dollar General store is made possible by the dedicated employees of our company. This large group of stores allows us to serve diverse communities and neighborhoods in 29 states. We have been growing in the West and Clovis is one more step in this direction."

Perdue added, "Since the beginning, Dollar General has had a mission of serving others, making it easy for our neighbors to shop for their everyday needs at value prices in a convenient setting, close to their homes. Seven thousand stores and millions of customers later, a dollar is still a dollar at Dollar General and the proposition of serving others has appeal in New Mexico just as it does in Florida, Wisconsin and New York."

Each Dollar General store offers a diverse array of merchandise people need every day including food, health and beauty aids, cleaning supplies, greeting cards and clothing. Over 1,400 products have a daily price of one dollar or less. Kitchen utensils, garden decor and picnic-ware are available in time for Fourth of July celebrations along with a selection of refrigerated and frozen-food items including milk, cheese, packaged meats and ice cream.

"Achieving the landmark of 7,000 stores also sends an important message to our family of employees, that we're here to serve people who need value, convenience and quality merchandise all across the country," continued Perdue. "This is the first year we have opened stores in New Mexico, and we look forward to our expected expansion in the West."

The Company will also continue the Dollar General commitment to the advancement of literacy by presenting Clovis Community College with a grant at a ribbon-cutting ceremony on July 1, 2004, at the store located at 2009 N. Prince St.

Commenting on the grant, Perdue said, "Dollar General is pleased to participate in the Clovis community just as we do in all the communities we call home. Last year, the Dollar General Literacy Foundation made grants to 136 nonprofit organizations with the intent of helping support adult basic education, GED preparation, English as a second language, family literacy and workforce literacy initiatives. It's one more way we can make life better for our customers."

About Dollar General

Dollar General is a Fortune 500® discount retailer. Dollar General stores offer convenience and value to customers by offering consumable basic items that are frequently used and replenished, such as food, snacks, health and beauty aids and cleaning supplies, as well as a selection of basic apparel, housewares and seasonal items at everyday low prices. The Company store support center is located in Goodlettsville, Tennessee. Dollar General's Web site can be reached at www.dollargeneral.com.

Forward-Looking Information

This press release contains forward-looking information, including information regarding the Company's expansion plans. The words "believe," "anticipate," "project," "plan," "schedule," "expects," "estimate," "objective," "forecast," "goal," "intend," "will likely result," or "will continue" and similar expressions generally identify forward-looking statements. These matters involve risks, uncertainties and other factors that may cause the actual performance of the Company to differ materially from that expressed or implied by these forward-looking statements. All forward-looking information should be evaluated in the context of these risks, uncertainties and other factors. The Company believes the assumptions underlying these forward-looking statements are reasonable; however, any of the assumptions could be inaccurate and, therefore, actual results may differ materially from those projected by, or implied in, the forward-looking statements. The factors that may result in actual results differing from such forward-looking information, include, but are not limited to: the Company's ability to negotiate effectively the cost and purchase of merchandise; interruptions in suppliers' businesses; costs and potential problems and interruptions associated with implementation of new or upgraded systems and technology; changes in overall economic conditions that may impact consumer spending; disruptions in our information or distribution systems; competition in the retail industry; delays associated with building, opening and operating new stores; the ability of the Company to execute operating initiatives; insurance costs; and other risk factors discussed from time to time in our SEC filings, including but not limited to our Annual Report on Form 10-K.

Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Except as may be required by law, the Company disclaims any obligation to publicly update or revise any forward-looking statements contained herein to reflect events or circumstances occurring after the date of this release or to reflect the occurrence of unanticipated events. Readers are advised, however, to consult any further disclosures the Company may make on related subjects in its public disclosures or documents filed with the SEC.

    CONTACT: Dollar General Corporation
             Angela Martin, 615-855-4228
             or
             The Buntin Group
             Karen Baker, 615-244-5720



    SOURCE: Dollar General Corporation