Dollar General Offers Discount for Military on Veterans Day

November 07, 2011

Veterans, Active Military and Their Families Receive 10 Percent Discount Nov. 11

GOODLETTSVILLE, Tenn. (BUSINESS WIRE), November 07, 2011 - Dollar General (NYSE: DG) is honoring men and women who have served our country in the military with a special Veterans Day discount. On Friday, Nov. 11, all veterans, active duty military, National Guard and Reserve and their immediate families will receive a 10 percent discount at Dollar General stores. Shoppers at will also be eligible to receive 10 percent off their purchase Nov. 11 through Nov. 13 using the code VETERANSDAY at checkout.

“Dollar General is grateful for the veterans who have served and sacrificed so much for our country,” said Rick Dreiling, Dollar General’s chairman and CEO. “This Veterans Day, we are proud to honor veterans, members of the military and their families for their sacrifices and service.”

Dollar General is deeply committed to supporting veterans, active military servicemen and their families throughout the year. The company employs more than 3,500 veterans and more than 450 National Guard and Reserve members.

Active military, veterans, and their families can request the discount on Nov. 11 at the check-out counter of any Dollar General store. No coupon is required to receive the discount. Also, any purchases made on using the coupon code VETERANSDAY at checkout on Nov. 11 will receive a 10 percent discount. For more information, visit

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 9,600 stores in 36 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America’s most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg’s, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at


Dollar General Corporation
Tawn Earnest, 615-855-5209
Emily Weiss, 615-855-5210

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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