Dollar General Marks International Expansion into Mexico with First Mi Súper Dollar General Store Opening

Dollar General celebrated its international expansion into Mexico with the first Mi Súper Dollar General store grand opening in Escobedo, Nuevo León in early March 2023.

“The opening of the first Mi Súper Dollar General store in Mexico highlights our teams’ strong dedication to serving more communities with access to affordable everyday essentials,” shared Jeff Owen, Dollar General’s chief executive officer. “I am proud of our team in Mexico and look forward to Mi Super Dollar General being a force for opportunity as we continue to grow our presence in Mexico.”
 
Mi Súper Dollar General was developed with a customer-first focus, tailormade to help consumers find great prices and convenient shopping experiences for all their needs within their neighborhood. The brand, which resonated well with consumer focus groups, connotes the idea of a general store focused on serving customers with the products they want and need most. Each store offers affordable, everyday low prices in convenient locations and includes financial services, a bakery and tortilleria. Products are sourced primarily from Mexico and includes fresh produce, health and beauty products, home cleaning supplies, pet care, housewares, stationary and other household essentials.