Dollar General Launches "Ticket to the Indy 500" Sweepstakes

Customers can win a trip to the Indy 500 to meet Sarah Fisher

GOODLETTSVILLE, Tenn., Apr 10, 2009 (BUSINESS WIRE) -- Dollar General is celebrating its sponsorship of Sarah Fisher Racing (SFR) in the Indy 500 by offering customers a chance to win a trip to the race and meet IndyCar driver Sarah Fisher. The discount retailer is partnering with AMP and Frito Lay to bring customers the "Ticket to the Indy 500" sweepstakes, which begins April 11 and ends May 10, 2009.

"Dollar General together with our friends at AMP and Frito Lay are pleased to bring the excitement of the Indy 500 to our customers through the 'Ticket to the Indy 500' sweepstakes," said Todd Vasos, Dollar General's division president and chief merchandising officer. "We look forward to sending the lucky winners to the race so they can enjoy the festivities and help Dollar General cheer Sarah on to victory."

"Ticket to the Indy 500" sweepstakes will award 10 grand prize packages that each include two tickets to the Indy 500 on May 24, 2009 and a meeting with Sarah Fisher prior to the race. Also, one $100 Dollar General gift card will be awarded each day during the sweepstakes period.

To enter the sweepstakes, customers 18 years of age or older living in Dollar General's 35-state market area can purchase any AMP or Frito-Lay product at a Dollar General store, then visit to enter the required information from the cash register receipt. There is no purchase necessary to win. For complete sweepstakes details and rules, including how to enter without purchase, visit

The sweepstakes will be in all 8,400 Dollar General stores.

"To have Dollar General in conjunction with AMP and Frito-Lay activating our IndyCar program in all 8,400 stores is huge for our small team," said Fisher, team owner and driver. "We look forward to the opportunity of hosting Dollar General customers at the largest sporting event in the world."

About Dollar General

Dollar General is the largest discount retailer in the United States by number of stores with more than 8,400 neighborhood stores located in 35 states. Dollar General helps shoppers Save Time. Save Money. Every Day.(R) by offering quality private label and national branded items that are frequently used and replenished such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at everyday low prices in convenient neighborhood stores. Dollar General is among the largest retailers of top-quality products made by America's most trusted manufacturers such as Procter & Gamble, Kimberly Clark, Unilever, Kellogg's, General Mills, Nabisco, and Fruit of the Loom. The Company store support center is located in Goodlettsville, Tennessee. Dollar General's Web site can be reached at

About Sarah Fisher

At just 28 years old, Sarah Fisher has already competed in seven Indianapolis 500's, been voted "Most Popular Driver" four times in two separate Series (IndyCar and NASCAR), been awarded "Indy's Best & Brightest Leaders Under 40" and enters her second season as a team owner in 2009. Fisher is the first woman to qualify fastest for a major North American open-wheel event, is the fastest woman to ever qualify for the Indy 500 and is the youngest woman to compete at the legendary Indianapolis Motor Speedway. Fisher has been a guest or profiled on a variety of national platforms such as, LIVE! With Regis & Kelly, The Tonight Show with Jay Leno, The Today Show, Glamour, People and Forbes Magazine, to name a few. In 2008, she formed her own race team, Sarah Fisher Racing (SFR), and made her first start as a team owner in the IndyCar Series' Indy 500. In May 2009, she will attempt to make her eighth start in the Indy 500, marking the most number of starts for a woman in the 93-year history of the race. For more information, please visit Sarah Fisher online at

About Sarah Fisher Racing (SFR)

Sarah Fisher Racing (SFR) is an auto racing team that competes in the IndyCar Series, founded by IndyCar Series veteran racer, Sarah Fisher. Fisher announced plans to become the IndyCar Series first female owner/driver and the youngest team owner on February 27, 2008, at Homestead-Miami Speedway alongside her father-in-law and Team Co-Owner, John O'Gara. The team will compete in at least four IndyCar Series events in 2009, which includes the Indianapolis 500 with backing from Dollar General Stores. For more information, please visit Sarah Fisher Racing online at

SOURCE: Dollar General

Sarah Fisher Racing, LLC:
Klint Briney, 317-417-0680
Dollar General:
Emily Weiss, 615-855-5210

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