Dollar General Launches its 50th Reading Revolution with a Surprise $50,000 Donation to Florida Elementary School

April 27, 2016

Major retailer provides funds to support East Elementary School reading and literacy programs;
Company reaches $2 million donation milestone through Reading Revolutions

Goodlettsville, Tenn.— (April 27, 2016) – This morning, Dollar General surprised a Punta Gorda, Florida elementary school with $50,000, launching the company’s 50th Reading Revolution and marking the $2 million donation milestone of the program.  Since its inception in 2013, Dollar General’s Reading Revolutions have made a meaningful impact across the communities it serves by helping approximately 34,000 students improve their lives through literacy and education.
“We are extremely excited to celebrate Dollar General’s 50th Reading Revolution program today, as well as how the $2 million in donations through this program have positively impacted so many students’ lives,” said Todd Vasos, Dollar General’s CEO.  “We created the Reading Revolution program to not only embody our mission of Serving Others, but also provide an immediate and longstanding positive effect on students, schools and communities.”
Dollar General representatives arrived at East Elementary School in Punta Gorda, Florida this morning, carrying a yellow and black box, and ready to start a revolution.  After reading a few stories to students, Dollar General presented the box to school leaders who opened the box in front of a classroom of curious students and were elated to find a check for $50,000!  
The Reading Revolution program aims to enhance students’ reading and literacy programs. School administrators may use the Reading Revolution funds at their discretion to best achieve this goal by purchasing books, technology programs, computers and/or other educational supplies or resources.
East Elementary School and the additional 49 recipients of the Reading Revolution donations were chosen either because of strong community contributions to the Dollar General Literacy Foundation through the Cash Cube program at a nearby store, based on community need or their proximity to a Dollar General distribution center.
Dollar General plans to make donations to additional schools through its Reading Revolution program in various locations where it has a strong presence.
Dollar General’s commitment to literacy and education is rooted through the Dollar General Literacy Foundation and the company’s co-founder, J.L. Turner.  Turner had a third-grade education and was functionally illiterate after dropping out of school to support his family.  His grandson and former CEO, Cal Turner, Jr., founded the Dollar General Literacy Foundation in 1993.  Since its inception 23 years ago, the Dollar General Literacy Foundation has awarded more than $120 million in grants to nonprofit organizations, helping more than 7.3 million individuals take their first steps toward literacy or continued education.
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About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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