Dollar General Launches 2015 Holiday Initiatives

November 17, 2015

Major retailer provides product assortment to save customers time and money this holiday

  • Major retailer provides savings on popular gift options, electronics, entertaining supplies and food with weekly specials, discounts and digital coupons to help customers further stretch their budget this holiday season.
  • Dollar General offers a wide selection of toys, of which 70 percent is licensed and branded in 2015; Offers a 25 percent instant discount on all qualifying toy purchases of $75 or more.
  • All sales and promotions are available at more than 12,000 retail locations or online at

GOODLETTSVILLE, Tenn. (BUSINESS WIRE), November 17, 2015 - Dollar General (NYSE: DG) continues to help customers stretch their budget this holiday season with an assortment of toys, gifts, food, entertaining needs and more with digital coupons, hot deals and everyday low prices both online and at more than 12,000 convenient locations.

“Dollar General’s holiday selection will offer customers the top items on their holiday lists including brand name toys, popular gift cards, numerous gift options including electronics and apparel, affordable décor and delicious food options,” said Jim Thorpe, Dollar General’s executive vice president and chief merchandising officer. “Additionally, with weekly specials throughout the holiday season, everyday discounts on qualifying toy purchases, Dollar General Digital Coupons and our everyday values throughout the store, we are keeping true to our brand promise to help save customers time and money, every day.”

Hot Deals
Both now and throughout the holiday season, Dollar General will offer online and storewide savings on electronics, gaming items, toys, gift options, small kitchen appliances, foods and more. Additional exciting specials on Thanksgiving Day and Black Friday will further allow customers the opportunity to stretch their budget and save more on everything to make this holiday the most memorable one yet.

Digital Coupons
Available through the Dollar General app or online at, Dollar General’s Digital Coupons provide an easy-to-use and convenient way to save more this holiday. This season, digital coupons can help customers save on their overall purchase, provide exclusive one-day specials and offer additional savings on America’s most popular brand names and Dollar General’s 100% satisfaction-guaranteed private brands.

Gift Ideas
Toy Discount
Dollar General is offering customers an immediate 25% discount off all qualifying toy purchases of $75 or more, both in stores and online, this holiday through December 24, 2015. Save on popular and major brand-name toys for children including popular Star Wars™, Frozen™, Monster High™, Teenage Mutant Ninja Turtles™ and My Little Pony® Equestria™ merchandise. Dollar General carries a large selection of licensed products from top name brands including Mattel®, Fisher Price®, Hasbro®, Disney®, Nickelodeon®, Marvel® and more.

All Dollar General stores are also collecting toys to benefit the U.S. Marine Corps Reserve Toys for Tots Foundation or a local toy drive through Dec. 10, 2015.

DIY Gifts
Giving a meaningful DIY gift can be fun to make and personalized to each recipient. Tasty treats using $1 canning jars, cookie mixes or candies and inexpensive décor are affordable and great ideas for teachers, service providers and neighbors. Other DIY gifts include adorning a $1 ornament to a Starbucks®, Apple® or other gift card or making a basket of a recipient’s favorite snacks. Finally, the gift of convenience is always appreciated with Dollar General’s automatic renewal program. With items from more than 20 categories like coffee, diapers, pet needs and more, recipients can have items delivered straight to their doorstep on a monthly or weekly basis.

Electronics including a seven-inch family tablet, action camera and licensed video games are not only a great gift, but incredibly affordable at Dollar General this holiday.

Fashionable apparel for the entire family makes a great gift and Dollar General’s affordable prices allow customers to buy more for less. With options including sweaters, tops, loungewear, sleepwear, undergarments, accessories, shoes, jeans and more available for babies, children, juniors, women and men, apparel makes a stylish and practical gift option.

Home Décor
This year’s popular home décor trends are represented throughout Dollar General’s assortment of bedding, towels, shower curtains, lamps, pillows, rugs, window curtains and kitchen accessories. Recipients of home décor items from the trusted Comfort Bay® brand can enjoy quality and trend-right options all year long, not just during the holidays.

Seasonal Accents
The holidays are a wonderful time of the year to create an indoor winter wonderland with modern, traditional and country-themed schemes to decorate throughout the home including the front door, mantle, tree and everywhere else. Affordable garland, artificial trees, lights, pillows, throws, ribbons, bows, wrapping paper and so much more is the perfect way to accentuate any home this holiday.

In addition to great low prices in more than 12,000 stores across the 43 states Dollar General serves, customers may also shop from the comfort of their home at with exclusive online savings throughout the season including free shipping days and discounts. Dollar General email subscribers can also take advantage of special shipping discounts.

Additional information, photographs, stock footage and story ideas are available online at Dollar General’s newsroom or by contacting the Media Relations Department at 1-877-944-DGPR (3477) or via email at

About Dollar General Corporation
Dollar General Corporation (NYSE: DG) has been delivering value to shoppers for over 75 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, clothing for the family, housewares and seasonal items at low everyday prices in convenient neighborhood locations. With 12,396 stores in 43 states as of October 30, 2015, Dollar General is America’s largest small-box discount retailer offering multi-price point merchandise. In addition to high quality private brands, Dollar General sells products from America’s most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg’s, General Mills, and PepsiCo. For more information on Dollar General, please visit

Follow Dollar General:


Dollar General Corporation
Media Hotline: 1-877-944-DGPR (3477)
Dan MacDonald, 615-855-5209
Crystal Ghassemi, 615-855-5210


About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

<< Back

You must be logged in to view this item.


This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.