Dollar General is Serving Others This Veterans Day

Nov 07, 2022

Company Provides Four-Day, 20% Discount to Veterans, Active-Duty Military and Their Families

Dollar General remains an ardent supporter of veterans, active-duty military, the National Guard and Reserve and their immediate family members. To recognize the military community, the Company is offering a 20% discount from November 10-13, 2022 on qualifying, in-store purchases.

“As a veteran of the United States Marine Corps, it’s a privilege to work for a Company that actively recognizes and serves the military community,” shared Chad Fox, Dollar General’s chief marketing officer and executive sponsor of DG’s military-focused employee resource group, SERVE. “Dollar General is proud to demonstrate our mission of Serving Others through Veterans Day discounts in addition to our many efforts to support and honor those who served and continue to serve our country.”

The Veterans Day promotion joins DG’s ongoing 11% discount to military communities and their immediate families, which is offered the second Wednesday each month of the year. To become eligible, customers should first complete a military credential verification process online at and then add the discount as a DG Digital Coupon.

SERVE recently hosted a Veterans Day event featuring Nick Lavery, a three-time Purple Heart Recipient that included a $5,000 donation to Gold Star Families to aid in its mission of providing honor, hope and healing to those grieving any military loss through active-duty service in the United States Armed Forces.

Dollar General’s military support efforts also include initiatives through SERVE and partnerships with organizations that benefit the military and veteran communities such as United Through Reading, Operation Homefront and Paychecks for Patriots.